Established in 2013, MDS is an award-winning, independently owned integrated digital agency in Shanghai. They specialize in web design & development, graphic design, e-commerce management, and WeChat solutions. MDS helps both international and domestic brands navigate China’s ever-changing landscape. Whether it’s China market entry or integrated WeChat campaigns, they’re ready for the next challenge.
Metric Design Studio
Standard MemberMDS is an independently owned integrated digital agency in Shanghai. They specialize in web design & development, graphic design, e-commerce management, & WeChat.
About
- HQ
- OFFICES
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HEADQUARTERS
- ADDRESS: 1003 Wuding Road Union Square, Room 201 Jing'An District Shanghai, China 200040
- PHONE: 86 21 5271 5778
- E-MAIL: [email protected]
Services
Branding
Service Expertise
Content Marketing
Service Expertise
eCommerce
Service Expertise
Inbound Marketing
Social Media Marketing
Video Production
Service Expertise
Web Design
Service Expertise
Web Development
Industry Expertise
Automotive
Sector Expertise
- Automotive Manufacturers
- Automotive Technology & OEM
- Mobility & Transportation
Education
Sector Expertise
- Higher Education
- Online Education
- Student Recruitment
- Educational Consulting
Healthcare
Sector Expertise
- Medical Devices
- Pharmaceuticals
IT & Technology
Sector Expertise
- Cybersecurity
- Consumer Electronics
Real Estate
Sector Expertise
- Real Estate Investment
Awards
- Ava Digital Awards Digital Marketing - Platinum 2022
- Communicator Awards Award of Excellence 2022
- Marcom Awards Strategic Communications - Platinum 2021
- Ad World Masters Agency of the Year - Silver 2021
- Ad World Masters Agency of the Year 2020
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Case Studies
Metric Design Studio Designed and Developed a Mini-Site for Infiniti
Metric Design Studio Designed and Developed a Mini-Site for Infiniti
Metric Design Studio
Metric Design Studio partnered with global agency TBWA to design a mini-site for the launch of Infiniti’s 2014 QX70 in China. Infiniti is a luxury vehicle division of Japanese automaker, Nissan.
Background
Infiniti collaborated with CCTV’s A Bite of China 2, a documentary that showcases the history of food, eating habits, and cooking techniques in China. Metric Design Studio had a tight deadline for this project, as the mini-site had to be up before the nationwide airing of the first episode.
Platform
Metric Design Studio designed and developed the mini-website and its key visual presentations. The mini-site featured a deep integration with Weibo’s API, as there was a live contest during the airing of the show.
Design
The design of the website front page presents a photograph of the QX70 with various Chinese food ingredients and spices edited into the environment, mirroring the theme of A Bite of China 2.
Results
Increased media attention of the QX70, which in turn reached potential customers for Infiniti
Client: Infiniti
Industry: Automotive
Sector Expertise: Luxury Automobiles
Services
Web Design
Web Development