What Exactly Does a Digital Marketing Agency Do?

A digital marketing agency in Australia can be drastically beneficial to strengthen the online presence of your business and as a result, reach more customers. Digital marketing companies in Australia provide you numerous services ranging from SEO to paid ads, and content marketing to social media management. They analyze data and market trends and create tailored strategies to bring the right people to your website, social media pages, and newsletters, eventually turning them into leads. By integrating multiple marketing disciplines, a digital agency nurtures relationships, increases conversions, and strengthens brand loyalty. With the right approach, they help your business stand out in a crowded marketplace and stay ahead of the competition.

What Is the Average Fee for a Digital Marketing Agency in Australia?

The cost of hiring a digital marketing agency in Australia varies based on the services needed, agency expertise, and business size. Small businesses typically spend AUD 1,000 – 5,000 per month, covering local SEO, basic social media management, and entry-level PPC campaigns. Larger businesses invest AUD 10,000+ per month for comprehensive strategies, advanced SEO, content creation, and multi-channel campaigns. SEO services range from AUD 500 – 5,000 per month, while PPC management costs AUD 120 – 350 per month, excluding ad spend. Social media marketing ranges from AUD 200 – 500 per month, depending on content and ad management. For one-time projects, pricing varies: Website design & development: AUD 5,000 – 50,000 per project Branding projects: AUD 3,000 – 20,000 per project Video production: AUD 2,000 – 10,000 per project Most businesses choose a monthly retainer for ongoing strategy and optimization. Before committing, ask about pricing models and service inclusions to avoid hidden costs and ensure the right fit for your budget. Monthly Retainer Rates Small Business Digital Marketing Packages 1,000 – 5,000 per month Comprehensive Campaigns for Larger Companies 10,000+ per month Search Engine Optimization (SEO) Services 500 – 5,000 per month Pay-Per-Click (PPC) Advertising Management 120 – 350 per month Social Media Marketing Services 200 – 500 per month Project-Based Rates Website Design & Development 5,000 – 50,000 per project Branding Projects 3,000 – 20,000 per project Video Production 2,000 – 10,000 per project

What Are the 7 Types of Digital Marketing Services by Agencies in Australia?

Digital marketing covers a wide range of strategies, each designed to help your business connect with customers online. Here are seven key types of digital marketing services you can get from a digital marketing firm in Australia: Search Engine Optimization (SEO) – Improving your website’s ranking on search engines like Google so more people can find you. Pay-Per-Click Advertising (PPC) – Running paid ads on platforms like Google Ads and social media, where you pay only when someone clicks. Content Marketing – Creating blog posts, videos, and other content to inform, engage, and attract potential customers. Social Media Marketing – Managing and optimizing social media accounts to build brand awareness and interact with your audience. Email Marketing – Sending targeted emails to nurture leads, promote offers, and keep customers engaged. Affiliate & Influencer Marketing – Partnering with affiliates or influencers to promote your products to a wider audience. Conversion Rate Optimization (CRO) – Tweaking your website design and messaging to turn more visitors into paying customers.

Is It Worth It to Hire a Digital Marketing Agency?

Communication is essential to the success of any project, including digital marketing campaigns. Inquire about the agency’s communication and reporting process and how they will keep you updated on the status of your campaigns. This ensures that everyone is on the same page throughout any digital marketing project. Also, you have to improve your digital marketing terminology. You will be completely in the dark if you do not understand the terms agencies in Australia use, such as CPA, conversion rate optimisation, etc. while they’re reporting the campaign results. Criteria Freelancers Digital Marketing Agencies Expertise & Resources Limited to individual skills and tools Access to a full team of specialists and advanced tools Reliability & Consistency May lack availability or commitment for long-term projects Structured teams ensure ongoing support and stability Scalability Limited capacity; may struggle with large projects Can scale efforts and handle multi-channel strategies Costs Lower upfront cost but may require multiple hires Higher investment but includes strategy, execution, and reporting Project Management You manage the freelancer and oversee the project Dedicated account managers handle everything Results & Performance Results may vary, often dependent on individual experience Data-driven strategies backed by a team of professionals

What Questions Should You Ask to Select the Best Digital Marketing Agency in Australia?

What industries have you worked with before? Experience in your industry means they understand your target audience and competition. Can you share case studies or client success stories? Seeing real results from past projects helps you evaluate their effectiveness. How do you measure success? A reliable agency tracks performance using key metrics like traffic, leads, and conversions. What’s included in your pricing? Some agencies offer full-service packages, while others charge separately for different services. Clarify this upfront to avoid hidden fees. How do you adapt to changing digital marketing trends? Marketing strategies evolve, so an agency should stay updated with algorithm changes, new tools, and consumer behavior shifts. Who will be managing my account? Knowing who you’ll be working with ensures smooth communication and accountability. Do you require long-term contracts? Some agencies lock clients into lengthy agreements, while others offer flexible month-to-month options. Choose what suits your needs best.

What Are the Top Digital Marketing Agencies in Australia?

Below you can check our careful selection of top digital marketing agencies in Australia: Agency Rating Services Industries Employees DIJGTAL 5.0 B2B Marketing, Branding, Content Marketing, Digital Strategy, PPC Automotive, Entertainment, Fashion & Retail, Finance, Healthcare 51-200 Clearwater Agency 5.0 Creative, eCommerce, PPC, SEO, Social Media Marketing, Web Design Education, Fashion & Retail, IT & Technology, Luxury 11-50 Shout Digital Marketing 4.9 B2B Marketing, Content Marketing, Digital Strategy, PPC, SEO Automotive, Fashion & Retail, Finance, Food & Beverage 11-50 Luminary 4.8 Content Marketing, Digital Product Design, eCommerce, Marketing Automation, Mobile App Development Education, Fashion & Retail, Finance, Government, Healthcare, Hospitality 51-200 Bellman Brand Agency 4.5 AI Marketing, B2B Marketing, Branding, Content Marketing, Digital Product Design Automotive, Aviation, Beauty & Cosmetics, Education 11-50 Devotion N/A Content Marketing, Creative, eCommerce, Email Marketing, Marketing Automation Education, Food & Beverage, Healthcare, Sports 11-50 Emote Digital N/A AI Marketing, B2B Marketing, Creative, Digital Marketing, Digital PR Education, Energy, Entertainment, Fashion & Retail, Finance 11-50 Avenue N/A Creative, Digital Product Design, Digital Strategy, eCommerce, Mobile App Development FMCG, Government, Nonprofit, Sports, Startup, 2-10 fresk.digital N/A Digital Product Design, eCommerce, Mobile App Development, Software Development, UX Design Energy, Fashion & Retail, IT & Technology, Nonprofit, Sports 11-50 Perth SEO Studio N/A AI Marketing, Content Marketing, Digital Strategy, Online Advertising, SEO Automotive, Education, Finance, IT & Technology, Law 11-50 Wonderful Digital N/A Branding, Creative, Digital Marketing, Digital Product Design, Marketing Automation, Mobile App Development Education, Entertainment, Fashion & Retail, Gaming, Government 11-50

Best Digital Marketing Agencies in Australia

OMDIGI Group

OMDIGI Group has grown from strength to strength since its inception in 2015 and from the outset, we learned that nimble, smart teams can accomplish great things.

HQ:
Sydney

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Inboda

INBODA is derived from the three words which embody the essence of what we do – Inbound Digital Architects.

HQ:
Perth

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Neighbourhood

Neighbourhood helps brands build thriving communities by discovering what stirs your customers’ soul, and then crafting meaningful moments for lasting engagement.

HQ:
Brisbane

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Bear Marketing

Bear is one of Brisbane's leading marketing agencies with a focus on creating campaign-driven marketing results for small and medium businesses.

HQ:
Brisbane

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Ardent Communications

More than a full-service digital agency—we are an extension of your team. We offer collaborative in-depth support to develop and execute effective strategies.

HQ:
Sydney

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Fileroom

We are HubSpot Platinum Partner Agency and we work with you to position your organisation to thrive in the fast-paced, digitally-driven landscape.

HQ:
Perth

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Persuaders

Strategic design & comms consultancy specialising in design, workshops and training to help you persuade your audience.

HQ:
Sydney

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Australian Internet Advertising

An end to end digital aquisition partner for small and emdium enterprises. We use marketing psychology and digital platforms.

HQ:
Sydney

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Meeko Design

A team of digital product experts focused on branding, UI/UX design, mobile app design, and web development for enterprises.

HQ:
Perth

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Optimising

A Melbourne based SEO business offering a comprehensive range of SEO, Paid Ads (Google Ads), and Social Media Ad Campaign solutions.

HQ:
Melbourne

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We The People

We The People is a creative content and social media agency. We make brands great storytellers.

HQ:
Melbourne

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Airteam

Airteam are Australia’s trusted software design and development company. We partner with Australian businesses to create custom software that drives positive change.

HQ:
Sydney

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CSG Marketing

CSG Marketing is an integrated marketing strategy, implementation and managed services organisation.

HQ:
Australia

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Share Story

ShareStory is a creative agency that produce videos, photos and design for brands that market visually.

HQ:
Brisbane

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Poseidon Digital

'Results Driven Digital Marketing. Is your business on the frontline of the digital world? Let's get you revenue shifting results.'

HQ:
Sydney

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Digital Junkies

We are a young team made up of specialist digital marketing consultants, combining technical experience with marketing know-how.

HQ:
Brisbane

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Pivotus

Pivotus rescues you from poor agency service. We have 2 to 5 clients per Account Manager. You want specialists for your digital advertising budget of $500k - $6M pa.

HQ:
Brisbane

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equ

We partner with WA's most recognised brands in the pursuit of better - better digital products, better digital experiences, and better marketing performance.

HQ:
Perth

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Distl

Distl are web, SEO and PPC specialists based in Perth, Western Australia. We've been servicing business Australia wide for more than 20 years.

HQ:
Perth

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SEO Perth Experts

A well established, highly experienced SEO agency based in Perth and servicing clients locally and nationally with decades of experience in SEO.

HQ:
Perth

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Intesols

Getting your brand online is just step one to grow. The next step is keeping it always up to date, and modern based on the new trends.

HQ:
Melbourne

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Webomaze

The One-stop Digital Agency For Website Design, Mobile Apps & Digital Marketing In Perth.

HQ:
Perth

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Bibby Consulting Group

Social media and LinkedIn marketing agency Perth Australia. Winner Best Use of LinkedIn at Social Media Marketing Awards.

HQ:
Perth

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Neuralle

Neuralle is a talent-first agency, focused on the next generation.

HQ:
Melbourne

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Optimise Online

Optimise the customer experience. We exist to create awareness, engagement and connections that matter to you and your business. Quality leads are better for business.

HQ:
Perth

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Pathfinder Marketing

A digital marketing agency with 10+ yrs in SEO & digital ads. We find simple yet effective ways for your business to win at digital marketing.

HQ:
Perth

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Ivy Social

A social media consultancy based in Canberra, Australia. We're here to manage your social media channels, so you can focus on running your business.

HQ:
Canberra

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ONETOO

A digital, brand and marketing agency on the Mornington Peninsula, helping people and business thrive.

HQ:
Melbourne

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The Animals

The Animals operate as a full creative extension of your business. Our skills and services provide you with everything you need to create sharp, powerful communications.

HQ:
Melbourne

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Scott Shorter

Scott Shorter SEO and Digital Marketing Specialist provides SEO and SEM to small-large businesses in Brisbane.

HQ:
Perth

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Digital Marketing Account Manager

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Best Digital Marketing Agencies in Australia

Digital marketing services in Australia

Inboda

Neighbourhood

Bear Marketing

Ardent Communications

Fileroom

Persuaders

Australian Internet Advertising

Meeko Design

Optimising

We The People

Airteam

CSG Marketing

Share Story

Poseidon Digital

Digital Junkies

Pivotus

Distl

SEO Perth Experts

Intesols

Optimise Online

Pathfinder Marketing

ONETOO

The Animals

Scott Shorter

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