The Hook, a media brand of Brave Bison, has launched Sex Drive, an intergenerational comedy about sex, love and relationships.
Sex Drive explores modern relationships through a series of Carpool Karaoke-style conversations between millennial celebrities and a family member.
The series stars Love Island’s Chris Taylor (1.54M followers) and his Dad, Bob Taylor; Too Hot To Handle’s Chloe Veitch (1.77M followers) and her nan, Pauline Veitch; social influencer Amina Habeeb and her daughter, Natania Hinds; and TV Presenter Danni Menzies and her Dad, Robin Menzies.
The comedy series features hilarious, shocking and heartwarming stories on topics such as dating apps, falling in love, celibacy, one-night stands and living in a thruple. The series will go live weekly on a Thursday across The Hook’s channels.
The series features a number of awkward disclosures, shocking stories and hilarious encounters, with the celebrities divulging their amusing and sometimes unbelievable tales on dating and love. Sex Drive shines a light on how opinions towards sex and sexuality have changed dramatically over the last generation, whilst also exposing the heartwarming relationships between celebrities and their loved ones.
Ben Sinden – Managing Director, Publishing said:
Sex Drive is the first series launch from an upcoming suite of new commissions for The Hook, focusing on high quality, engaging digital content. We are proud to be working with great talent who not only have a large social presence but are also household names and highlight the huge ambitions we have to bring The Hook front and centre for comedy and entertainment. By pairing family members together to discuss previously considered taboo subjects, the audience will not only laugh but also relate to the refreshingly confessional, personal and upfront conversations.
About The Hook
The Hook is a youth entertainment channel. By using celebrity and influencer-led original content, The Hook has grown to become a leading brand for Millennial and Gen Z audiences across Facebook (8m followers) and Instagram (1m followers), as well as TikTok and YouTube. The Hook has worked with a range of sponsors including Apple Music, VOXI by Vodafone and Sony Pictures.
About Brave Bison
Brave Bison is a social marketing agency. From influencer marketing and branded content to paid social and channel management they help global clients.