eDesign Interactive built a bold website design for a talented marketing agency, Die Crew, taking roles in graphic design, creative direction, animation, user interface design, project management, front-end development, back-end development.
The new Die Crew website needed a bold design to reflect a strong and talented agency. eDesign Interactive chose a card layout for a simple reason—not a single Die Crew project resembles the next.
Because the agency works with complex, colorful and unique brands, eDesign Interactive let each page, project and client live in its own separate world. Each “card” leads you to a different part of the website and opens up a brand new story. Yet the whole design is harmonious and blends well together.
The research phase of this website redesign was extremely important as it laid down the foundation for a solid UX approach.
Electric Colors and Animations
DieCrew.com is a blend of solid colors, simplified forms, and straight-to-the-point information. While clean designs have dominated corporate websites over the last few years, designers around the world are now trying to bring electric colors back to the drawing table. As one of the initiators of this trend, their team was inspired by Andy Warhol. In this website design, they play with color dissonance for an edgy, dramatic feel.
State-of-the-Art Back-End Programming
Die Crew’s team requested freedom. The freedom to create pages, build blog posts and publish case studies with ease. They wanted the absolute flexibility to design future pages without using outside help. eDesign Interactive’s mission: code endless possibilities and generate unique concepts at a touch of a button, with zero programming experience required by the user.
A Unique Site Builder
While Die Crew does not have in-house developers, they wanted the ability to create content by themselves without being limited to a particular design. To accomplish this, eDesign Interactive rolled up their sleeves and created a boutique site builder inside the administration panel of Die Crew’s site. The site builder is flexible, intuitive and easy to use. After spending several months coding this colossal project, eDesign Interactive’s efforts paid off. Now Die Crew can create new pages with unique designs and color palettes in an instant.
If your website is not mobile responsive, you are missing out on huge opportunities online. Even though Die Crew was a complex project from a coding perspective, the site looks flawless on any mobile device. eDesign Interactive is proud of their back-end programmers for making the magic happen.
About Die Crew
Die Crew is a well-known marketing house in Germany. With many years in business, the agency supports some of the biggest names in the German market, offering business consulting, brand development, campaign planning, creation and implementation.
About eDesign Interactive
eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. The agency that was founded in 2004 design dazzling websites, digital strategies, and interactive campaigns.