1750% Increase in New Customers for an Online Baby Shop in South Africa

Dingis Baby Boutique partnered with The Commerce People to evaluate their online retail channels and develop a strategy to accelerate sales growth.

The client approached them to help increase her Online sales for her Baby Store, www.Dingisbaby.co.za, selling a variety of baby products and prams.

She had been managing her DTC website and Marketplace single-handedly and investing in and executing her own paid ad campaigns. However, she wasn’t seeing a return on her investment with only 7 units sold Jan-June 2022.

The Objectives

To accelerate online sales through Dingis Baby Boutique’s DTC website (WooCommerce) and their TakeaLot account.

Their Role

First, The Commerce People advises the client to switch her DTC site to a WooCommerce Store, to allow for a more responsive design and better SEO management.

They then integrated her WooCommerce site + Marketplace + Facebook & Google Ad platforms into Ignite, allowing both the Client and the Commerce People team to quickly understand her full eCommerce business, across her Retail and Advertising data.

These insights led them to initially test social paid media (channels: Facebook, Instagram & Audience Networks) and Google AdWords to drive sales to the DTC website.

Followed by Sponsored Ads and Promotions on Takealot driving to the Dingis Baby Boutique product page.
Through Ignite, they were able to measure the paid ads performance in real-time, with the Team quickly optimizing towards better ROAS and ACOS metrics.

Within a 5-week period they achieved:

  • 137% increase in sales
  • 1750% increase in new customers
  • 57% increase of average basket value
  • 196% increase of units sold
  • 13.25 ROAS on overall paid media ads
  • 8% ACOS on overall paid media ad effectiveness

Client Review

This company has done wonders for my small business, through them I have now seen sales soaring from all social platforms including Takealot. Thank you so much the commerce people. It is great partnering with you.

About The Commerce People

The Commerce People offers eCommerce digital advertising campaign management and Amazon marketing services, alongside award-winning eCommerce performance reporting and analytics technology.