Jusia Mossakowska

Full of energy, curious, always eager to learn something new. I jumped from one place to the other, from one field of study to the next one, until i ended up with a degree in Sociology. I like too many things to decide on one and am excited about what’s next in digital.

BLOG | Digital Marketing

How To Launch An Outstanding Digital Marketing Campaign

Check out these tips and tricks to create and launch successful digital marketing campaigns in 2016! The purpose of a digital marketing strategy for any company is to force you through the process of researching and clearly articulating the aims and goals of your digital initiatives, along with targeting digital personas, and choosing which channels …

BLOG | Web Design

Best UX eBooks To Improve Your Design Workflow In 2016

These free eBooks will provide you with excellent advice and insights from UX experts. User experience, also known as UX, refers to users’ attitude towards a particular product, system or service. It includes the experiential, affective, meaningful and valuable aspects of human–computer interaction. It also involves person’s approach to system aspects, like utility, ease of …

BLOG | Social Media Marketing

How Great Brands Are Empowering Audiences On Instagram

Introducing Instagram brands that stand out and promote their products in a creative, entertaining way. The use of the creative potential of a wide range of media and collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn from other creative brands that are already crushing it …

WORKS | Ads & Commercials

Menlook Created The First TV Ad Composed From Instagram Photos

Menlook, men’s lifestyle and e-commerce site, used photos from influential Instagrammers for its new TV ad. Menlook’s first-of-a-kind campaign was created by the digital agency Kindai and uses the popular flat lay trend on Instagram, a technique of organizing items into an aesthetically pleasing arrangement and photographing them from above. Alain Bretillot, head of brand …

WORKS | Social Media Campaigns

Audi’s Campaign #CatchtheUnseen Inspires People To Explore Sweden

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

WORKS | Mobile Apps

Ikea’s Photo App Klikk Lets You Take Only One Photo

Ikea Belgium launched Klikk, a photo app which takes a single photo. The Klikk app, designed by DDB Brussels, aims to bring thoughtfulness back to photography and forces the user to focus on composition, timing and light. The video below explains how the app works: Klikk app was created to promote Ikea’s 2016 Art Collection, …

WORKS | Ads & Commercials

Adobe’s Snakebite Ad Warns Us Against Bad Customer Experience

Adobe’s latest ad “Snakebite” shows the value of delivering a good customer experience. The spot features two friends on a hiking trip, when one of them is suddenly bitten by a snake. His buddy tries to access a medical website on his phone, but he comes across a series of problems – mobile ads are popping …

WORKS | Graphic Design

Domino’s UK Released New Packaging Design For Pizza Delivery Boxes

New pizza delivery boxes are domino-shaped and they come in blue and red – to match Domino’s name and logo. New packaging for Domino’s UK was created by agency Jones Knowles Ritchie. While researching the brand, they discovered that 96% of all Domino’s pizzas sold in the U.K. are sold as a pair, because of …

WORKS | Ads & Commercials

New Apple Ads Demonstrate Features Of The Apple Watch

Apple has released eight 15-second ads for the Apple Watch, each of them highlighting a specific feature of the device. The advertisements feature well-known celebrities like actress Chloë Sevigny, old school rocker Alice Cooper, and singer Nick Jonas. Four videos “Climb”, “Row”, “Golf” and “Chase” feature women sprinting up the stairs, group working out on …

BLOG | Content Marketing

How To Become A Content Hacker

This infographic will give you an insight of the strategies and examples of best content marketing growth hacks! If you’ve never heard the term content hacker before, that’s just because it’s a fairly new term. Simply, a content hacker combines the content marketing skills with the growth hacking mindset. Growth hacking is a marketing technique …