The SEO Works Launches Digital Academy for the Next Generation of Digital Experts

‘SEO Agency of the Year’, The SEO Works, are investing in the future – as they launch a digital academy with spaces for ten apprentices before the end of the year. The Sheffield-based agency intends to build a foundation for the next generation of digital marketers, invest in the agency’s culture, and lift the bar for digital in Sheffield.

This comes as they move into a brand new HQ in the heart of the city center, complete with a £250,000 fit-out, creating state-of-the-art workspaces for the growing team.

Recent research showed that over half of UK businesses are concerned about missing out on key strategic deliverables as a result of digital skills shortages. The pandemic has also accelerated the use of digital marketing, and the lack of future digital talent could have a large impact on business success.

Managing Director, Ben Foster, said:

Here at The SEO Works, we’ve always put people at the heart of what we do. For us, there’s no better way to develop future digital talent than through apprenticeship programs – being able to experience that professional and personal development within the agency is amazing.

As well as this, the ability it gives us to contribute to the future of Sheffield’s digital economy is fundamental. Part of our decision to move into a new HQ was a vote of confidence in our city, and this is an extension of that.


The SEO Works have been supporters of apprenticeship schemes for many years with Senior Business Development Manager Ryan Fox beginning his career on one of their schemes. In the years since he has developed from Apprentice Sales Coordinator through 4 further roles, up to Senior Business Development Manager.

He said:

I think that having progressed through almost every position in my department gives me a unique perspective on what it’s like to be in each role, allowing me to empathize with and help guide others. To me, this has been far more advantageous than coming in at a senior level and having to learn what each function does. The apprenticeship was the perfect way to kick off the journey.

The academy already has its first pupils – with three people currently on the course and more new starters due over the coming weeks.


Jack Downs is a few months into the scheme and said:

The main thing I like about The SEO Works’ apprenticeship scheme is the opportunity I have to learn from their digital marketing professionals. Working within the team, I have been able to take part in projects that I am immensely proud of.

The SEO Works specializes in SEO, PPC, Web, and Paid Social advertising and has many clients within the B2B and eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, Towsure, and many others.

About The SEO Works

The SEO Works are an award-winning provider of digital marketing and websites for leading brands and prospering SME’s across the UK. We help businesses measure, understand, and fulfil their online potential.