The Miller Group: Making a Stateside Splash with Pocky

Pocky, a niche Japanese snack food and challenger brand, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget.

How We Made Noise

The Miller Group brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” we created a Pocky convoy.

The brand experienced a sales increase of 20%, and what was once a niche product is now in the candy section of national supermarket chains like Kroger, Wegmans, and Walgreens.

About The Miller Group

The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.