Launching the World of Work and Wellbeing

As part of their ongoing partnership with Maslow’s, the team at Propeller was proud to launch websites for two of the group’s sites; Mortimer House Members Club and Mortimer House Kitchen.

Bringing to life the bespoke brand illustrations, the approach to website design perfectly showcases the facilities including the workspace, wellbeing offering, and exclusive members events.

Their Approach

With a Nexedus membership platform integration, Propeller was able to balance out unique user experiences for members and non-members alike.

Key project deliverables:

  • Propeller’s UX / UI team created a design reflective of the club’s atmosphere. This featured bespoke brand illustrations.
  • Propeller’s tech team connected the restaurant and members club, balancing out the unique user experiences for members and non-members.
  • Collaboration with branding & design gurus Everything in between.
  • Crafting a futureproofed WordPress CMS.
  • Sectional landing pages and bespoke mobile experience.
  • Turnkey content deployment.
  • SEO and content planning to grow brand awareness and discovery.
  • Nexedus integration for seamless tracking UX for members.


This approach resulted in:

  • A capture of over 1,000 membership enquiries since its launch.

By Propeller: A web design agency that builds a bigger picture

Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.

Creative & Design

They keep you, and their senior designers, in the loop at every stage of the design process.
You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.

Customer & UX Experience

Working with your design resource, Propeller collaborates on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.

Engagement & Consistency

Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

Site Audits & Conversion

Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.

Wireframes & Architecture

As a UX design agency, Propeller prioritizes developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

Journey Mapping & Site Structure

Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.

About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.