The Evolution of the Digital Experience for Mortimer House Members Club by Propeller

As part of Propeller‘s ongoing partnership with Maslow’s, they are pleased to share the new website for Mortimer House members club, following the launch of the Mortimer House Kitchen website earlier in the year.

Located in the heart of Fitzrovia, the six-story Art Deco building is home to the Members Club with the neighborhood restaurant, bar, and terrace house on the ground floor.

The new members club website showcases the full suite of services available at the club, including its workspace, wellbeing offering, and members events, whilst the restaurant website enables members and the public alike to browse menus and book tables.

Propeller’s Role

Propeller’s UX / UI team created a design reflective of the club’s atmosphere. This featured bespoke brand illustrations.

Propeller’s tech team connected the restaurant and members club, balancing out the unique user experiences for members and non-members.

Overall Propeller worked to convert their online experience into an immersive and scalable experience for a variety of audiences.

These are the first of a number of sites they are launching for the leading group of eateries and members clubs.

Other key project deliverables included:

  • Collaboration with branding & design gurus Everything in between
  • Crafting a futureproofed WordPress CMS.
  • Sectional landing pages and bespoke mobile experience.
  • Turnkey content deployment.
  • SEO and content planning to grow brand awareness and discovery
  • Nexedus integration for seamless tracking UX for members

Find out more about how you can collaborate, create and unwind in the heart of Fitzrovia here or book your table today.


About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.

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