The Curation of a Digital Infrastructure by Propeller

Propeller was delighted to work on the launch of Southbank Place London, in collaboration with the incredibly talented team at Construct London who delivered the flawless brand proposition and the creative vision for the project.

Southbank Place reflects and celebrates the pioneering spirit of its historic surroundings and required a digital presence commensurate with this. Designed by a team of leading architects that bring a new standard of luxury to a life overlooking all that London has to offer, the digital representation of the properties had to be best in class to reflect the impeccable standards.

The site reflects the exceptional lifestyle and prime riverside location. Digital storytelling elements were imperative to convey the high quality of the residences and the spectacular location and views. The legacy of architecture, innovation and design of the South Bank was also a key consideration in the design of the project as the new chapter of sophisticated city living that has been launched by the development.

To ensure that the sales team are able to deliver a best in class customer service aligned to the premium offering of Southbank Place, Propeller completed:

  • A collaboration with branding & design gurus Construct London
  • WordPress brochure site showcases the luxury apartments
  • Sectional landing pages and bespoke mobile experience
  • Turnkey content deployment
  • SEO focus for high net worth property buyers
  • Salesforce integration for seamless tracking of all sales enquiries

To see how Southbank Place is perfectly placed to enjoy the best of London, be sure to visit Southbank’s website.


About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists are on hand to provide strategic support and direction where you need it most.

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