Telling the Story of Bespoke Luxury Living

Working in collaboration with the Construct London team, Propeller was in charge of showcasing exceptional living spaces in riverside London and driving traffic to the website.

Their Approach

  • They put customer service at the heart of lifestyle storytelling for Southbank Place better.
  • They created a WordPress brochure site that showcases the luxury apartments in the heart of London and reflects the exceptional lifestyle and prime riverside location.
  • They completed a Salesforce integration that ensures the sales team is able to deliver best-in-class customer service, aligned to the premium offering of Southbank Place.

Key project deliverables:

  • A collaboration with branding & design gurus Construct London
  • WordPress brochure site showcases the luxury apartments
  • Sectional landing pages and bespoke mobile experience
  • Turnkey content deployment
  • SEO focus for high net worth property buyers
  • Salesforce integration for seamless tracking of all sales enquiries
  • Results

    The bespoke approach resulted in:

    • New Users up by 37% PoP
    • Page Views up by 21% PoP

    By Propeller: A web design agency that builds a bigger picture

    Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.

    Creative & Design

    Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.

    Customer & UX Experience

    Working with your design resource, Propeller collaborates on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.

    Engagement & Consistency

    Ultimately, you want a web design agency that can build something beautiful that your customers will love to use.

    To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.

    Site Audits & Conversion

    Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.

    Wireframes & Architecture

    As a UX design agency, they prioritize developing wireframes for your website as a foundation of design.

    They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.

    Journey Mapping & Site Structure

    Take your users and customers on a journey that works for them and convert more sales for you.

    Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.

    About Propeller

    Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.