In collaboration with DigitasLBi, Stoli® Vodka redesigned its website to a dynamic and colorful one to entertain its visitors!
We all know that the alcoholic beverages all usually have good websites, often they are not colorful and arty. So, the Russian vodka brand revised its website to a dynamic, colorful one, allowing visitors to see fresh content every 24 hours.
The website includes various features and functionalities like navigating with a twist, including a cocktail shaker in the corner of the site. Along with colorful backgrounds, the product lineup page and cocktail pages both have a pop art impression. The cocktails are filtered by campaign hashtags like #cocktailing and popular general hashtags like #brunch and #humblebrag.
Because of the artsy revisions, the most eccentric sections are “The Story” and “The History.” The former takes visitors to a colorful page about Stoli Vodka and highlights recent creative work, product awards, ratings and LGBT community initiatives. The History is an interactive and an image-oriented timeline, to show the significant moments of the company by date.
Alison Walsh, Global Director of PR & Digital Media at Stoli Group said:
The new Stoli.com allows us to strike a balance between communicating the production differences and unrivaled heritage of our vodka with celebrating cocktails’ place in everyday conversations. Our digital presence is a constant evolution. We’re looking forward to providing different ways for our consumers to connect with our range of products and with each other.
We bet pop-art enthusiasts are all going to love the design of the website because it looks very smooth and cool!