Airwayz’s Strategic Shift: Migrating from Zoho to HubSpot to Propel Business Growth
The transition from Zoho to HubSpot eliminated inefficiencies, optimized campaigns, and accelerated revenue growth.
Switching to HubSpot transformed the way we work—better insights, smoother operations, and faster results.
Tal Shpigel Shtauber, Head of Marketing at Airwayz
The Client
Airwayz is revolutionizing traffic management of the lower airspace, paving the way for scalable multi-fleet drone operations with its dynamic USSP/UTM technology. Their fully autonomous system ensures safe and efficient drone management in rapidly changing urban and industrial environments.
The Problem
As Airwayz expanded its operations, Zoho’s limitations became increasingly evident, hindering both marketing and sales efforts. The team faced several challenges:
- Lack of Seamless Integration: Airwayz required a unified system to align marketing, sales, and customer management, but Zoho’s fragmented structure led to inefficiencies.
- Limited Marketing Automation: Essential features like advanced email workflows, lead nurturing, and A/B testing were either unavailable or required complex workarounds.
- Data Visibility Issues: Generating meaningful insights and tracking campaign performance in real-time was difficult, making data-driven decision-making a challenge.
- Scalability Concerns: As Airwayz grew, Zoho’s rigid system required extensive customization, adding to costs and slowing down operations.
These roadblocks made it clear that Airwayz needed a more intuitive and scalable solution to support their rapid growth.
The Solution
To overcome these challenges, Airwayz partnered with SAGE to migrate from Zoho to HubSpot, streamlining their marketing and sales processes. SAGE executed a structured and efficient migration plan tailored to Airwayz’s unique needs:
- Seamless Integration: HubSpot’s all-in-one CRM consolidated marketing and sales, into a single, easy-to-use platform.
- Enhanced Automation: Airwayz gained access to advanced automation tools, enabling personalized lead nurturing, A/B testing, and data-driven campaign optimization.
- Real-Time Analytics & Insights: Custom dashboards provided clear visibility into performance metrics, allowing for agile decision-making.
- Scalability & Cost Efficiency: HubSpot’s flexible pricing and scalability ensured Airwayz could grow without incurring hidden costs or requiring extensive custom development.
- Smooth Transition with Expert Support: SAGE’s proven migration process minimized downtime, ensuring a hassle-free switch and immediate usability.
By making the transition, Airwayz unlocked new efficiencies, improved collaboration, and set the foundation for future growth.
The Outcome
With HubSpot in place, Airwayz experienced significant improvements in operations, efficiency, and business growth:
✅ Full Visibility & Control – Real-time tracking of marketing and sales efforts led to data-driven decision-making and optimized strategies.
✅ Stronger Marketing & Sales Alignment – A unified CRM improved collaboration between teams, enhancing lead management and customer interactions.
✅ Faster & More Effective Campaign Execution – Intuitive tools and automation features enabled quicker campaign launches and performance improvements.
✅ Cost Savings & Increased Productivity – Eliminating Zoho’s inefficiencies reduced software costs and allowed the team to focus on high-value tasks.
✅ Ongoing Support & Optimization – With SAGE’s continuous guidance, Airwayz continues to refine its use of HubSpot, maximizing ROI.
By transitioning to HubSpot, Airwayz not only solved its operational bottlenecks but also positioned itself for scalable and sustainable growth.
HubSpot’s CRM Solution Coverage
- CMS Hub
- Operations Hub
- Sales Hub
- Marketing Hub
- Service Hub
|
Feature |
HubSpot |
Zoho |
|
Integrations |
Offers over 1,700 integrations, facilitating seamless connections with various third-party applications. |
Provides a broad suite of applications; however, integrating with external third-party tools may require additional customization. |
|
Usability |
Features a modern, intuitive interface that reduces the learning curve, enabling teams to quickly adapt and utilize the platform effectively. |
While functional, the user interface may feel less polished, and the onboarding process can be more complex, potentially hindering quick adoption. |
|
Scalability |
Highly scalable and flexible, allowing businesses to grow and adapt without extensive customization or additional development resources. |
Scalability is achievable but may require developer assistance and significant customization to align with evolving business needs. |
|
Email Marketing |
Provides a user-friendly, drag-and-drop email editor with customizable templates, facilitating efficient and effective email marketing campaigns. |
Offers email marketing capabilities; however, users may need to locate and configure templates before creating emails, which can be less intuitive. |
|
Social Media Management |
Facilitates scheduling, posting, and management functionalities for all major social media platforms, enabling comprehensive social media strategies. |
Suitable for maintaining a basic social media presence but may lack advanced features for comprehensive social media management. |
|
Reporting |
Offers over 90 pre-built reports and the ability to create custom reports, providing in-depth insights into business performance. |
Reporting capabilities are present but may require additional setup and customization to match the depth and ease of use found in HubSpot. |
|
Starting Price |
$0 for the free CRM; $45 per month for the Starter Marketing Hub subscription, offering transparent pricing with scalable options. |
Offers competitive pricing; however, additional modules and customization can increase costs, potentially impacting budgeting. |
SAGE Marketing made our Marketing & Sales Hub onboarding so easy. Their team was friendly, knowledgeable, and genuinely cared about us learning to use the platform independently. We were nervous about implementing a new system, but their professionalism made the transition smooth. Couldn’t ask for a better experience!
Tal Shpigel Shtauber, Head of Marketing at Airwayz
Working with SAGE Marketing was a game-changer for our HubSpot onboarding. Their expertise and dedication ensured that we fully understood every aspect of the platform. The team was approachable, patient, and provided clear guidance throughout the entire process. We felt supported every step of the way, and now we’re confident in using HubSpot independently. Highly recommend them!
Timer Serok, VP Sales and Marketing at Airwayz
About SAGE Marketing
SAGE Marketing, a top global agency, empowers B2B Tech firms to achieve marketing objectives and accelerate growth. We offer CMO-as-a-Service, encompassing strategic planning, branding, digital marketing, and content.
90
Days Needed for Migration
2
Hubs Onboarded – Marketing & Sales
1113
Companies transferred to HubSpot
