Reed Launches New Consolidated Site Built by Digital Agency Tangent

The new site launches this month after an extensive consolidation project led by digital agency Tangent. The project saw the previous site brought together with to create a brand-new best-in-class B2B experience.

The Tangent team worked in close collaboration with Reed to create a transformed digital real estate. It facilitates a streamlined and comprehensive first point of contact for all customers – spanning commercial, discovery, and validation journeys. The new site will enhance Reed’s ability to win, retain and engage new and current customers, as well as bringing its brand story to life.

Whilst Reed might be best known as a recruitment job-board site, the new establishes its position as a truly global recruitment business with multidisciplinary services across B2B and B2C recruitment, HR consultancy, project delivery, and training.

As the new base of Reed’s B2B experience, the site also acts as a showcase for its wide variety of sector-specific client recruitment specialisms.

Tangent supported with design, build, and SEO for 2.0. Previous work with Tangent during lockdown saw the ‘Keep Britain Working’ campaign launched in just eight days, in a responsive move to the employment crisis during the pandemic.

James Adams, Head of Marketing at Reed, commented:

Tangent understood our business and vision from the very first moment. Their collaborative nature and high-quality work at every stage mean that we’re confident we’ve created a best-in-class experience to always get our customers to the right place.

Helen Oliver, Client Director at Tangent, added:

At Tangent, we’re committed to helping our clients consolidate their digital services and we’re proud to have helped Reed react to the changing market landscape.

About Tangent

Tangent is an independent digital customer experience agency with offices in London & Newcastle. It was recently voted one of the UK’s top 100 digital agencies by both The Drum and Econsultancy and works with brands including IWG, Amazon, SAP, UK Power Networks, and REED.