Propeller Launched a New World of Boy Smells on Shopify Plus

Sensuous, accessible, and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.

Propeller launched a new and much bigger world of Boy Smells on Shopify Plus, with Phidel Digital and the very talented Creative Director Chris Miller on visuals.

Propeller’s Role Included

  • The creation of a bespoke UX-driven store on Shopify Plus. As well as custom landing pages for brand story, candle care & benefits, and collaborator Q&As.
  • Expansive product browsing including quick shop & an ‘olfactor’ explaining the scent experience on PDP.
  • Connected with leading tools including Yotpo, Klaviyo & Gorgias for maximum customer opportunity optimization.
  • Conversion of their startup-based theme to a fully-fledged eCommerce flagship.
  • A turnkey project solution run transatlantically between Propeller’s London & NYC offices to service their Venice, California location.

The new store has generated major year-on-year growth in both sales and traffic. Watch this space for a new gifting and promotional suite coming BFCM 2021.


About Propeller

Propeller is a 360° digital agency delivering exceptional online experiences. Their team of specialists is on hand to provide strategic support and direction where you need it most.

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