One Of Australia’s Longest-Standing Digital Agencies To Rebrand As Luminary

Digital agency Get Started has marked its 20th year of operation with a new agency name – Luminary. The name change has been accompanied by the unveiling of a complete brand overhaul.

The rebrand comes hot on the heels of a number of notable new client wins for the agency, including beyondblue, Bakers Delight, William Angliss Institute and Melbourne Business School.

Ownership will remain unchanged and the agency will continue to service existing clients, including Crown Casino, Melbourne Airport, Clipsal by Schneider Electric, Metricon, Fred Hollows Foundation and Save the Children.

CEO Marty Drill said:

With nearly two decades of history behind the name Get Started, the decision to rename the agency was not taken lightly. But the reality is the name Get Started no longer represents who we are. The time has come to have a name that reflects our current position in the market.

CTO and Kentico MVP Andy Thompson added:

Back in 1999, the kinds of people we were generally working with were trying to get their first website going, or exploring the idea of e-commerce, so the name Get Started made a lot of sense. Now our typical client has already been on the internet for a long time – they’re not getting started anymore.

Over the last three years, the agency has expanded from a single office in Melbourne to include offices in Sydney, Brisbane, Adelaide, Albury-Wodonga and Bali.

There are now more than 45 people working across the six offices. Hundreds of agency names were considered as part of the rebranding process.

Managing Director Adam Griffith explains:

It was the dual meaning of Luminary – ‘expert knowledge’ and ‘bright’ – that really made it stand out for us. To be luminary is to deliver something that’s bright, impactful and makes the human experience brighter.

Please visit Luminary for more information.


About Luminary

Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing.

The agency specialises in the implementation of large-scale digital projects across a range of platforms including Kentico, Episerver, Sitecore and Umbraco. Luminary’s guiding mission is ‘to make digital bright, and the human experience brighter’.

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