Innovative Website Design and SEO Strategy for a Leading Specialized Dermatology Pharmacy Network
Founded back in 2013, the Apotheco Pharmacy Group is an innovative access platform that specializes in personalized dermatology care that strives to help everyone look and feel their best.
Through connecting patients and providers with their expertise and educational resources, Apotheco has established themselves as trusted industry thought leaders when it comes to dermatology.
Apotheco Pharmacy was looking to take their brand to the next level; this is where Aumcore stepped in to help.
Aumcore Created a personalized, scalable website ecosystem using custom WordPress CMS platform in which each location had their own individual microsite focusing on the specific services and treatments available, it allowed customers to better connect and engage with Apotheco Pharmacy itself.
Furthermore, this new website design featured a HIPAA compliant chat integration whereby consumers could consult with a qualified individual regarding any advice or to refill their prescriptions, vastly improving the overall user experience of the website.
With the design and website now fully optimized, it was important to continue to drive brand awareness and engagement to the specific locations. This is where their intimate knowledge of #HealthySEO™ practices became a powerful resource.
The results, they speak for themselves. As for web traffic and SEO, Aumcore started by fixing technical issues and implementing a content syndication strategy to get Apotheco’s website ready for the imminent spike in traffic.
Starting with total visits abroad and in the US, overall website traffic increased by over 250% and Domain Authority Score Improved from 9 to 34. Apotheco Pharmacy new site received growth from specific sources of traffic:
- Organic traffic increased by almost 248%
- Direct traffic jumped to almost 219%
- And referral traffic astoundedly surged by 1183%
Aumcore is a global digital marketing agency based in New York; a full service interactive marketing agency helping brand’s reach the right customers.