Brands are often rethinking their actions to make a better experience for their users. They make adjustments continuously to stand out from other brands and connect better with their audience.
So whether you want to target a new market, launch a new product, or show your new brand redesign, we want to help you follow a relaunch brand plan that actually works. Anything, from a simple logo update to a complete makeover, make a huge campaign around it and let everyone be part of it!
Reinventing your brand is a smart strategy to stay relevant, but make sure you can guarantee a smooth transition for your followers. Harsh changes won’t be taken lightly.
Marketers have relied for long on one main channel to make a relaunch and that is social media. Due to its popularity, social media is the perfect place to make a relaunch. With that said, let’s go over a few key details to relaunch your brand on social media like a professional:
Consider the Timing
Avoid crowded news-times, holidays, or big events where you just won’t get much attention from your followers. Also, do your research so that you can target your perfect audience and what you know can be your new potential customers too. This involves new customer research, getting to know them again. Avoid thinking you already have a clear idea of who is your customer, there is always time to learn something new.
Pick Your Social Media Branding Strategy Goals
Pick your specific goals depending on what it is that you are relaunching. Are you expecting new followers? New customers? A raise in your sales? Write these down and think of an estimate you will like to reach after or during this relaunch.
When you are almost through with your relaunch you will make time to revisit these goals and see if you can call your campaign successful, and learn which were your best strategies.
Map a Content Calendar
It’s very important that you map out your content to be released during this relaunch and that you can make a detailed timeline with it. This is golden for your strategy, do not skip this step. Think of everything you should consider and in what order and time you are planning to release it:
- Product Images
Make beautiful images to show your product’s best features! Show your new brand proudly on your products and services and share them with your followers using flawless visuals.
Pro Tip: Using mockups can be a real time saver when making product images. You can even find a few free mockups on Placeit to help you get started.
- Product Descriptions
General SEO knowledge can be very beneficial here. You should have an idea of which terms you will be targeting with you relaunch and use these exact terms on your descriptions, image caption, titles, and more to rank higher on search engines.
- Social Media Captions and Hashtags
Think captions designed for every social media and consider their rules like the length. Create a hashtag and make it catchy. They are also super useful to track your brand’s launch success. See user-generated content, involve your followers, keep a close eye on your mentions and comments, and stay responsive on your social media.
- Email Campaign
An email campaign can be the first best approach to tell you, current followers or customers, what is about to happen. Offer special discounts, explain why you are making such a transformation. Build a campaign around your relaunch but avoid being spammy too. We don’t want your followers to stop reading you.
- Ads & Call to Actions
Design appealing ads and video ads to plan for a paid campaign to help your relaunch. It’s always good sense to use both organic and paid content because they both can have a different reach.
- Blog Posts
If you learned something important, share your knowledge during this process. Give your followers relatable content, they love reading that. Make a connection with them.
- Design Shareable Infographics
Make cute, useful designs your followers will find helpful and share on their own feeds.
So again, you need a detailed timeline stating when all of these will go live. Whatever you do is brand exposure so do it well!
Build a Buzz to Relaunch in Social Media
Make a buzz with pre-launch teasers, coming soon posts, countdown landings. But don’t reveal too much! Keep your followers on a loop that something is about to go down. Raise the hype for your followers!
Giveaways help drive engagement, but be careful to not overdo it, same with contests while you collaborate with other brands. Maybe a little influencer exchange? Just look at how National Geographic is super famous for their contests too. Use stories to keep your feed clean from temporary announcements.
Track Your Analytics
Learn from your success and your failures for future launches. Keep track of your numbers. It’s time to pull out those goals we previously stated and actually check how we are doing analyze which content did better, which days which social media platforms. This is very helpful so the next time you have to redo this you have a better formula.
Transition Existing Customers
Send your existing customers emails prior to the launch. Tell them why you’ve decided to make a relaunch. Provide clear examples and instructions on how the transition will go. You can incentivize them by offering limited discounts. Use explainer videos to make it visually appealing.
Do It Just Like the Best Brands On Social Media
There surely are many ways to go about a relaunch. We believe the previous tips can really help you make it right with your brand.
Always keep an eye on your actual customers before prospecting new ones. Map out all your content to be released as part of your relaunch strategy and make a timeline out of it.
Consider the best timing to get as much attention from your followers as you can. Track your analytics to note what works best for your brand and get the secret formula for future occasions!