Whether you are a marketer who is in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is pretty much the same: you can almost be sure that you will find your target audience on Facebook.
How can we be so certain? Well, the fact that Facebook has over 2.23 billion people that log in every month is reason enough. However, while your target audience is surely out there, reaching them is easier said than done, because not only do you have to keep an eye on things such as trends and algorithm changes, but you also need to pay attention to the quality of the content you post on your company page.
Now, coming up with useful and engaging content your target audience will appreciate is an art in itself.
For instance, while link posts have a wider reach, images and video and produce better engagement, with over 13% of those reached interacting with it. Then there is knowing the lifestyle, habits, pain points, and demographics of your followers.
In order to make the most out of your company Facebook Page, take a look at the following tips and tricks.
1. Follow Relevant Industry Blogs
Finding inspiration on industry-specific blogs is one of the best things you can for your company Facebook Page from a marketing standpoint. First, you will be able to find content that is both useful to your target audience and relevant to what your company is doing.
Second, those blogs are usually updated on a regular basis with all the latest developments and news, which means that you will never miss out on anything important, and neither will your followers.
For starters, subscribing to 10-20 top blogs will be more than enough, and you can choose to keep an eye on their latest posts via email, or you can opt to follow them using a cloud reader feed, such as Feedly or DiggReader, which can help you organize your reading material more efficiently.
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2. Make Use of Customer Feedback
According to Mark Morton, who is a marketer for Edugeeksclub, customer feedback is not only a great way to connect with your audience and improve your customer service and the quality of your products, but it can also serve as a valuable source of inspiration.
This involves reading about what your audience is talking about in the comment section on your Facebook Page, as well as their posts, checking your email on regular basis, and monitoring all the mentions your company has received on Twitter.
Create posts around user comments and questions and address them directly and concisely. Not only will you be able to solve some of their issues and pain points, but you will also build a better relationship with them, since they will feel as if their voice is being heard.
3. Choose Profile and Cover Images Which Are Recognizable
Make sure that your cover image and profile picture are recognizable. As far as your profile picture is concerned, it will not only be displayed on your profile, but it will also be visible inside Facebook Search, and right next to each post and comment you make on Facebook.
That is plenty of exposure, so make sure to go with something your followers are familiar with, such as your company logo, or even your personal photo, if you are a freelancer.
Your cover image should be high-quality since it takes up most of your Facebook Page.In the case of both, you should make sure to follow Facebook’s official guidelines, since they are more than likely to change the requirements for optimal photo dimensions from time to time. Right now, it’s 170×170 pixels for profile images (128×128 on mobile), and 820×312 for cover images (640×360 for mobile).
4. Get Inspired by Your Competitors
Getting inspired by your competition without copying them and then doing it better than them is the best-case scenario. How should you go about it? As in the case of industry blogs, you should make a list of 5-20 of your top competitors and then check their Facebook Pages frequently.
Now, you can simply mimic what they are doing by posting similar content, or you can perform deeper analysis and see what makes their posts so engaging, and then do something different.
For instance, if your competitors are posting high-quality pictures of their product, you can improve upon that and post a picture featuring several of your products, and then invite your followers to interact by asking a specific question.
5. Look Up Relevant Hashtags
While hashtags are primarily associated with other social media platforms, such as Twitter, Instagram, Tumblr, and Pinterest, you can use them on Facebook as well to discover new content ideas.
However, it is still a better idea to go on Pinterest, for instance, and then create Pinterest Board which will feature all of your favorite hashtag searches. That way, whenever you are low on new content ideas, you can look up that particular board.
If you simply want to share the content you have found on Pinterest, that is fine too, just make sure to include the original source, which will make it easier for your followers to share it.
6. Hold Contests and Promotions
Contests, sweepstakes, and promotions are among the best tools you can use to boost user engagement on your Facebook Page.
In order to organize a contest, you will need a third-party app that is compliant with Facebook guidelines, and that’s pretty much it, the rest is up to you. Even if you don’t have a huge budget for prizes, you can still invite your followers to contribute with their votes, essays, photos, or video content, depending on the type of contest, and then give away some of your products or a subscription to your services.
That way, you will end up with plenty of user-generated content. But, if your goal is the improve engagement, you will have to run contests on a more regular basis.
If you are looking to learn more about creating an online content strategy for your brand, Gary Vaynerchuk shared the following PowerPoint presentation on his website. The aim of him and his team was created to help empower and potentially completely shift the way that you think about producing and distributing content online for your brand on his website:
Producing high-quality content on a regular basis is always a challenge, even if we are talking about content for your company Facebook Page. However, as you can see, there are plenty of resources at your disposal that will make your job as a marketer just a little bit easier.
We hope that the shared in this article have been helpful. Good luck!