Frontkom Redesigned the Website of Casio Music
Frontkom created a new website with modern design and functionality for a fast-growing brand, Casio Music
About Casio Music
Casio Music is a market leader in music production equipment and accessories. Their products include digital pianos, hybrid pianos, keyboards, and synthesizers.
The Challenge
The team at Casio saw that their website functionally was obsolete and needed a comprehensive redesign.
The new design was to do the following:
- Generate leads for the Casio Distribution Network
- Clearly tell users where to buy Casio products
- Explain the benefits of buying from an authorized dealer
Another priority was to ensure that mobile users, who are a growing group of customers and distributors, had the same online experience as desktop users.
The Solution
It was decided to build an entirely new website from the ground up with a focus on engaging design that effectively communicated Casio’s brand values. The new website is easy to navigate, user-friendly, and lets a user find what they’re looking for quickly and accurately.
How Frontkom Worked
Regular status meetings with the client, combined with the agile work methodology, meant that the client was an integral part of the creative aspect of their redesign. These meetings, combined with the agile workflow guaranteed transparency, flexibility, and ensure both parties were working toward a common goal.
Technology
Using the WooCommerce plugin, Casio’s inventory is now presented to potential customers in a clear and organized way. Users can also find authorized Casio dealers and service providers thanks to geolocation functionality.
Administrators of the new website have an easier job, thanks to Ninja Forms which collects enquiries in an efficient and easy-to-read way.
From a backend perspective, Gulp made it easier for us to deploy Frontkom’s work, and the client to see progress sooner. GIT version control system empowered the Casio team to have full control of the final look, as they could revert to previous designs of the website at any time.
Results
The changes made to the Casio website have had a positive result. The flow of both desktop and mobile users into physical Casio dealers has increased, thus increasing sales of the brand.
To this day, Frontkom still works with Casio on an ongoing basis, performing maintenance and building other projects, such as ‘Casio School’.
Zofia Bogusławska, Brand Manager, Zibi Group S.A., Casio Music said:
Frontkom’s staff was always eager to provide us with state-of-the-art solutions focused on our goals.
About Frontkom
Frontkom is over 70 passionate people from all over Europe, that work seamlessly to find digital solutions and opportunities for your organization.
Frontkom believes creativity is utilized best when it builds upon knowledge and insight. Their analytics and insight teams make sure you are investing in the right solutions. They are proud of their work and strive for excellence.
Frontkom creates technology and products that are easy to use. Their approach makes sure that they make what you need and what makes a great digital experience for your customers. You should be empowered with the best tools to get the job done. Frontkom strives to improve and share its knowledge with its clients.
