Waterline Square is ideally located at the intersection of two storied neighborhoods, Midtown and the Upper West Side.
Situated between Hudson River Park and Central Park, its location is both surrounded by nature and totally cosmopolitan. In one day, residents can bicycle along the waterfront, dine at nearby Michelin-starred restaurants, and enjoy shopping at luxury departments stores as well as curated boutiques. New York’s leading cultural institutions and business districts are only a few short minutes away.
Undertaking an intensive deep-dive into Waterline Square’s target audience, learning everything about who their ideal renter is and what they want from their renter experience and community was first on the agenda.
The Charles served to manage their art direction, photography, social media, web development, digital handout, hospitality, and luxury work.
User engagement on social media can be quickly increased through strategic lifestyle and interior narratives that provides potential renters with a personal connection to the extraordinary residences and unparalleled amenities.