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Youth Marketing Strategy NYC 2025

Youth Marketing Strategy NYC 2025, organized by Pion, will take place on 16th-17th September in New York.

YMS NYC is America’s largest youth marketing festival, focused on how brands can better understand and target the Gen Z market. Returning to New York for a 7th year, this is our most diverse and exciting festival to date.

Move over Gen Z, there’s a new cohort in town. And this time they’re digitally fluent, even more brand savvy and socially conscious. At YMS, get ready for a high-energy introduction to Gen Zalpha, as we transition from Gen Z to a new wave of young consumers and discover what a youth audience looks like in 2025.

YMS is a 2 day festival of next gen learning where marketers, creators, strategists and brand builders work together towards tomorrow. You’ll be armed with the tools and strategies you need to unlock a new wave of 16-24s.

  • 80+ powerhouse speakers from Gen Z leading brands, and the most exciting, disruptive emerging brands
  • Leading marketers from top brands and agencies share their most effective marketing strategies
  • Hear directly from a diverse mix of inspiring young people on 2024s lifestyle, content and tech trends to ensure you can speak authentically to Gen Z.
  • Dedicated networking time to connect with your peers in our showcase area
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