AI in Digital for Travel Marketers 2024

AI in Digital for Travel Marketers 2024, organized by In Marketing We Trust, will take place on 24th April online.

Independent and expert travel digital marketing agency, In Marketing We Trust is hosting an unconventional webinar on AI in Digital for Travel Marketers to help travel brands go beyond basic ChatGPT prompts and create travel content at scale.

In this webinar with Chief Innovation Officer Frederic Chanut, travel marketers can learn how to move AI from innovation to execution, leveraging In Marketing We Trust’s learnings from creating 17,000 pieces of Brand Safe content across 9 languages to deliver double-digit growth in organic performance. Travel marketers will learn how to go far beyond tweaking ChatGPT prompts and instead create a system that becomes part of your martech stack.


Key takeaways attendees can expect:

  • Learn how to automate content updates
  • Repurpose content at scale for large travel brands
  • Localise content with geographic expansion
  • How to create mass content at scale in your brand voice
  • In Marketing We Trust CEO, Paul Hewett, said:

    “In the rapidly evolving digital marketing landscape, travel brands are experiencing significant changes. These changes range from deprecating third-party cookies and increased consumer privacy regulations to the accelerated adoption of AI.”

    “Acknowledging the concerns our valued partners in the travel community raised, we’ve taken a proactive approach. We’ve prepared a series of webinars tailored for travel marketers to address these critical shifts. Our goal is to equip marketing teams with the knowledge and strategies to navigate this new environment confidently.”

    In Marketing We Trust has specialised in the travel industry for over ten years with clients such as Expedia, Skyscanner, Globus family of brands, Journey Beyond, KAYAK, Tourism Australia and Destination Gold Coast trusting them for their digital marketing expertise.

    Hewett stated:

    “We’re here to guide the travel community through these changes, ensuring travel brands are well-prepared to continue thriving in a transformed digital marketing ecosystem.”