eDesign Interactive Built a Stylish Website for a Modern Winery
eDesign Interactive aimed to capture the personality of the brand: exceptional quality and old world traditions mixed with a vivid identity.
About the Client
Established in 1901, Menada is one of the oldest wineries in Bulgaria, with vineyards situated at the foothills of the Sredna Gora mountain range. The company grows and works with traditional grape varieties such as Rubin and Mavrud, as well as Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Regent and Viognier. Each year, Menada processes over 8,000 tons of white and red grapes, producing 20 million bottles of wine.
The Role of eDesign Interactive
- Art Direction
- Graphic Design
- User Experience
- Photography Edit
- Front and Back-End Development
- User Interface Design
- Project Management
- Video Editing
eDesign Interactive paid special attention to the homepage to create a blend of moving elements, video backgrounds, cinemagraphs, and beautiful lines. The homepage transforms with the seasons, featuring refreshing white wines in the spring and summer, and red varieties in the autumn and the winter months.
Boutique Product Space
Since each Menada wine blend has its own an individual character—along with a unique label and color palette—eDesign Interactive decided to showcase each bottle with an interesting animation of its own.
They aimed to capture the personality of the brand: exceptional quality and old world traditions mixed with a vivid identity. Unlike a typical website design for a winery, the Menada site features a jazzy look and unconventional backgrounds, with crisp, “handpicked” graphics that emphasize different grape varieties.
With more than seven delicious labels of wine, the domain is looking to popularize its wine lifestyle and joie de vivre. With this mission in mind, they’ve enriched website’s content with different cocktail recipes, food pairings, a wine calendar, and other tasty ideas.
This website has received two Gold W3 Awards in the categories “Food & Beverage” and “Features-Home Page” and two Silver Davey Awards in the categories ‘Food and Beverage” and ‘Best Home Page”.
About eDesign Interactive
eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004. They design dazzling websites, digital strategies, and interactive campaigns.