Driving Sales for a Medical Technology Leader : Case Study by Flightpath
The Opportunity:
ConvaTec is a leading global company focused on wound and skin care, ostomy care, and healthcare solutions for other chronic conditions. Their products and technologies service business imperatives in more than 80 different countries. Their digital communications connect healthcare providers and patients at all stages of their healthcare journey.
Since 2012, Flightpath and ConvaTec have partnered on a broad number of campaigns to generate brand awareness, introduce new products, acquire new customers, and build brand loyalty.
The Solve:
ConvaTec focuses on products and technologies that improve patients’ lives with chronic conditions. To help them achieve this goal, we provide a suite of services that focus on:
- Overall digital strategy and executional support
- Maximizing product sampling and lead generation
- Educating and building community via social media and other channels
- Optimizing website value and impact
How and Why:
The core of our efforts is a long-running paid-search-powered product sampling campaign that targets new customers with a goal of introducing ConvaTec’s products and converting patients into long-term customers. Our highly optimized paid search ads combine with high-converting landing pages and close communication with ConvaTec’s internal lead scoring team to achieve outstanding results year after year.
Over time, our efforts to reach patients and health care providers on behalf of ConvaTec and its global subsidiaries have expanded to include:
- High value social media content, communications, and platform stewardship
- Creation and deployment of educational materials including digital video
- Paid digital media campaigns around ecommerce, mobile app deployment and new product launches
- Content, design, and analytical support to maximize website business value
Results:
- +9% Conversion rate improvement YoY
- -14% Lower CPA YoY
About Flightpath
Flightpath is a digital marketing agency based in NYC. They help organizations of all sizes navigate the complexity of today’s digital world to achieve results.
