Digital Marketing Services for Global Fashion Footwear Brand

OTBT Shoes is a lifestyle-driven global fashion footwear brand for women.

Made with high-quality materials, authentic colors, and a tough sole built for globetrotters, world travelers and free spirits alike, their shoes are designed especially for those who capture OTBT’s sentiment of traveling Off The Beaten Track.

Understanding that ‘off the beaten track’ doesn’t bode well for online searches, OTBT wanted to make sure they would be found by all restless wanderers.

The Solution

Aumcore’s first step was an SEO audit for search compatibility—they wanted to get a full picture of OTBT’s site content, competition, and everything that goes into SEO. Once they had a good understanding on where OTBT stood in terms of competition and the industry as a whole, it was time to strategize.

Their goals were to place OTBT on the first page of every search engine out there and increase conversions; goals that would require extensive knowledge of both SEO and SEM. Starting with SEO, they decided to embark on numerous content marketing activities that would vault OTBT’s position to the top spot, including creating a list of targeted keywords and pairing them with content in the form of blog outreach, articles, videos, social bookmarking descriptions, press releases and more.

As for SEM, their team of strategists got together for a brainstorming session to come up with compelling ad copy and to narrow down the best-suited ad placements for discovery. After that, Aumcore used Google Search and the Display Network to improve the branding and revenue of the OTBT eCommerce website.

The Results

As leading digital marketing agency Aumcore backed with years of digital experience and a full understanding of Google’s changing algorithms, they were able to boast of results that were as hot as the shoes themselves.


By providing content and technical recommendations, completely optimizing the OTBT website for search, improving their social presence, and continually monitoring everything for any unexpected issues, they saw a 34% growth in not only overall traffic, but also a drastic increase in conversions as well, with a triple-digit return on investment (ROI).

About Aumcore

Aumcore is a global digital marketing agency based in New York; a full service interactive marketing agency helping brand’s reach the right customers.