Crowd Inspired Youth With Marketing Careers Guidance
On 17th March, Crowd attended The Careers and Apprenticeship Show at the BIC in Bournemouth, hosted by Silicon South with fellow agencies April 6, Adido, and BBD Boom.
This event showcased businesses and opportunities for careers and apprenticeships for young adults in the South West area.
Crowd’s Web Developer Intern, Alex Veats, represented Crowd and educated GCSE and Sixth Form students about exciting careers in marketing and the work of Silicon South and marketing agencies in the South.
Alex Veats said;
A lot of students were very interested in the front-end development work and the social media marketing that Crowd does. Most of the young adults didn’t know what an agency was before talking to them but by the end, a lot of them said they were very interested in pursuing a career.
Crowd has always maintained a strong relationship with academic centers offering both career guidance and lecturing on courses at local universities. They are proud that some of their brightest stars were recruited directly from the university and Crowd’s seen them flourish as part of their global team.
Crowd looks forward to seeing what talent may join the Crowd team after these events and hope to inspire many more young adults in the future.
Reaching International Students for Ralsa
RALSA (Regional Accredited Language Schools Association) connects international students with quality English language tuition in safe, secure, and professionally-accredited institutes, all located within Bournemouth, Christchurch, and Poole in the UK.
Crowd has been working with RALSA with the aim to show that Bournemouth, Christchurch, and Poole are the best places in the UK for foreign students to learn English. These areas are not only beautiful but are very student-friendly and the language schools associated with RALSA are excellent.
Crowd has created a new website with pages that profile the member schools, making it easier for visitors to compare the different schools.
Over the next few weeks, they will be creating a global marketing campaign with geo-targeted ads, specifically on Instagram and Facebook. Crowd aims to drive traffic to the website and connect with talented students worldwide.
Crowd’s design team will be creating graphics for the social media posts to excite students and showcase the Bournemouth, Poole, and Christchurch areas.
Crowd has also created a customized reporting dashboard to help RALSA understand where their traffic is coming from allowing them to optimize future marketing activity and boost inquiries for their member schools.
Crowd also, tracks which schools are proving popular which will help RALSA understand what international students are looking for in a language school.
If you’d like to reach a global audience with your marketing, get in touch with one of their marketing experts today.
Time Is Running Out for Google Analytics!
Last week Google finally gave notice that support for the current Universal Analytics (UA) version of Google Analytics will be retired on 1st July 2023.
This will be replaced by the new GA4 giving all users a year to get used to the new system which is completely different from the current version.
For anyone who has played with GA4, outwardly it appears to offer a similar, but less comprehensive set of data than they’re used to.
However, it uses a completely new way of recording and processing data which means that there is no migration between the current Universal Analytics and the new platform.
This means that historical data collected in UA will not be transferable to GA4. There will be no way to compare data between GA4 and UA within the GA4 environment.
The key drivers for the new GA4 platform are to try and provide a more accurate picture of web data using AI to ‘fill in the blanks’ which are an issue of widespread ad blocker use and the phasing out of third party cookies which impact the amount of data collected by UA.
Crowd is working on an upgrade path for Crowd’s clients to ensure continuity of data collection over the transition period and suggests running both properties simultaneously for a time to compare differences in data.
This may help Crowd to provide that link between old and new and produce dashboards that provide an accurate continuity over time.
Crowd’ll be in touch with Crowd’s clients soon about upgrade strategies, but if you’d like to discuss how this may affect your data, please do get in touch.
Export Month Report Delivers Industry Insights
As part of this year’s Export Month, UKAEG has released its Fourth Annual Export Report. It shares many interesting insights and important information including the very first data on how exports responded to the global Covid-19 lockdowns and Crowd has been featured.
The world was heavily affected by the pandemic with many industries in the UK struggling. However, the Export report revealed that in 2020, international trade in the UK advertising and market research services was worth £11.7bn, which has sustained at the same level since before the pandemic began in 2019.
With the difficulties of a global lockdown and the prohibition of face-to-face visits, UK exporters in the advertising industry were expected to be challenged but the balance of payments remained steady and still received excellent results, bringing the UK a stable £5 billion trade plus surplus.
Data has been collected from an analysis by the advertising industry think tank of data (Credos) from the Office for National Statistics (ONS).
The data revealed the success of the Advertising and market research services has resulted in being in third place beside comparable industries in 2020, following after insurance and pension services and computer services.
The US remains the largest recipient of UK exports, receiving £1.2bn worth of advertising and market research services, followed by Spain and then Germany.
Mike Freer MP, Minister for Exports, said:
The advertising industry deserves recognition for its effort and hard work to maintain £11.7bn export revenue in 2020, tremendous performance during such a challenging period.
Courtesy of the Advertising Association, you can download the full UK Advertising Export Report here (they’re on page 33)
Looking to take your business overseas in a challenging climate? Speak to them today.
Crowd is a global creative agency that specializes in amplifying demand for brands around the world.