Crowd Help Estate Agent Brand Move up the Ladder
Stirling Ackroyd has been a Crowd client for many years and briefed them to help them become the market leader within London and the South East.
Inspired by Stirling Ackroyd’s 149 years of experience, Crowd created the proposition: It pays to have experience behind you. This simple idea combined the brand’s unarguable knowledge with the consumer benefit of enjoying a higher return.
This new creative route was brought to life with powerful imagery utilizing the brand’s iconic logo – the legendary London griffin. This visual approach separated the brand from other estate agents who lacked the same level of respectability and heritage.
To ensure brand awareness Crowd produced an omnichannel campaign including radio, out of home, video, social, and a complete redesign and rebuild of the company website.
Crowd’s ground-up rebuilds using the WordPress platform focussed on usability and provides the visitor with easy access to a range of tools designed to make it as easy possible to find that perfect home to buy or rent.
The build involved producing a customized integration of the WP-Property Hive plugin that connects to the Reapit property data. This included customized search and property detail templates, and contact forms linked to the property’s assigned branch in a manner not native to the base plugin. The functions include flexible page builders within the CMS and an array of alternative layout options and configurations to meet the client’s varying types of content. The form actions also include dynamic event tracking.
Stirling Ackroyd offers a range of property services and these are covered through a simple and clear navigation system with key activities highlighted with calls to action that leap from the page.
Crowd looks forward to continuing working with this fantastic brand and if you’re in London and Surrey, keep a lookout for the Stirling Ackroyd out-of-home campaign launching soon!
Crowd is a global creative agency that specialises in amplifying demand for brands around the world.