Digital marketing agency Croud has appointed marketing and tech expert Allan Stewart into the newly created position of Chief Strategy Officer.
In a year which has seen Croud being listed in The Sunday Times Tech Track 100, as well as picking up ‘Biddable Team of the Year’ at the Drum Search Awards US, Stewart’s arrival represents another step in driving Croud’s impressive growth.
Reporting directly to co-founders Luke Smith and Ben Knight, Stewart will be responsible for bolstering Croud’s client strategy and engagement across the globe.
Having previously held positions as Vice President Publishing at Jagex, Head of Online at Trainline and Head of Digital at ICS Group, Stewart has extensive experience in brand-side digital marketing.
He is also one of the industry’s original SEM practitioners, having founded one of the UK’s first SEO agencies, FireflySEO, in 2002, as well as running Search Marketing at 365 Media Group who were acquired by BSkyB.
Ben Knight, Allan Stewart and Luke Smith
Allan Stewart said:
I have been watching Croud’s development and am ecstatic to be joining at such an exciting and fast growth time. Croud are very much the SAS of digital, creating cross-functional teams of elite marketing experts who push the vanguard of current best practice.
Having a broad client background gives me a unique perspective on what brands want and the current challenges CMOs are facing in today’s complex marketing ecosystem. My goal is to simplify complexity for partners, focus on results and exceed client expectations.
Croud co-founder Luke Smith added:
Croud are absolutely delighted to welcome Allan on board. With his wealth of client-side experience, he is the perfect addition to our senior management team.
What most excites us is the detailed multi-channel approach Allan has successfully applied in some of the most respected digital businesses in the market. Allan will be going straight to work on applying these sensibilities to Croud’s customers.
Croud is an award-winning, global digital agency, specialising in PPC, SEO, content, paid social, programmatic, shopping and feeds, and data and insights.