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Croud Appoints Andy Siviter as the Director of Ecommerce

Croud appointed Andy Siviter, former Managing Partner for Product Activation at iProspect, into a newly established role of Director of Ecommerce.

As Croud’s Director of Ecommerce, Andy will be overseeing the continued development of Croud’s fast-growing ecommerce functions including, Croud’s recent Amazon partnership and Google Marketing Platform Sales Partner status. He will be based in Croud’s Shrewsbury office, where approximately 110 members of staff are currently located.

Andy brings along years of experience and a wealth of knowledge within the ecommerce sector. His previous role as Managing Partner for Product Activation at iProspect involved developing and owning iProspect’s ecommerce and Amazon products and relationships.

Luke Smith, CEO and Co-founder of Croud said:

Hot on the heels of our recent £30m minority stake investment from LDC, Andy has come to Croud at a very exciting time. The areas that Andy will be overseeing – including GMP and Amazon – are going to be core drivers of growth for the business in the next couple of years, and we look forward to seeing him succeed in this new role.

Andy Siviter, Director of Ecommerce at Croud said:

I am delighted to join the Croud team during what is expected to be a huge year of momentum for the business. The industry’s climate is ripe with new opportunities for working with clients and technologies in exciting ways, and I look forward to playing my part in the next phase of growth for Croud.


About Croud

Croud is an award-winning, global digital agency, specialising in PPC, SEO, content, paid social, programmatic, shopping and feeds, data and insights.

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