Pragmatica

Tourism Montreal is a vibrant organization composed of 85 creative professionals who work together to position Montréal as a leading international-calibre destination in both the leisure tourism and business travel markets.

Supported by a synergy of 900 members, partners, and tourism industry stakeholders, their collective aim is to maximize the economic benefits of tourism in Montréal and across all of Québec.

Industry Challenge

Tourism is an industry often perceived as old-school, rigid, and slow to adopt new technologies. However, Tourism Montreal is one of the few companies in the industry that decided to take a modern approach in their work, leveraging creativity to enrich the experience for clients and tourists. This forward-thinking mindset set the stage for a transformative collaboration with Pragmatica.

Vision and Mission

Advocating for change is never easy, especially in vast and complex industries such as tourism. From day one, Tourism Montreal had a clear vision and mission that helped them not only propose innovative and effective solutions but also transform the industry. Their commitment to innovation and excellence made them an ideal partner for Pragmatica, a company known for its modern approach and creative solutions.

Collaboration with Pragmatica

Working alongside a company with a similar mindset and work culture makes communication and collaboration much easier. From the very beginning, Pragmatica and Tourism Montreal were able to understand each other’s needs clearly. This mutual understanding was crucial in ensuring that the proposed changes would be effective and beneficial.

Project Goals

The primary goal of the collaboration was to modernize Tourism Montreal’s digital presence, making it more user-friendly and efficient. This involved redesigning their website, implementing a new content management system (CMS), and streamlining their workflow to allow for faster and more efficient updates.

Key Achievements

Decoupling Marketing and Product Teams: One of the most significant gains for Tourism Montreal was the ability to decouple their marketing and product teams. Previously, the marketing team had to rely on the product team to make updates to the website, which often led to delays and inefficiencies. With the new CMS implemented by Pragmatica, the marketing team was finally able to use the CMS on their own, make changes, and have them instantly show up on the site. This autonomy allowed the marketing team to be more agile and responsive to market trends and customer needs.

Streamlined Workflow

The new website simplified Tourism Montreal’s workflow, making it faster and more efficient. The engineering team could now focus on what they do best—building a superior product—without being bogged down by routine updates and maintenance tasks. This shift not only improved productivity but also enhanced the overall quality of the website.

Enhanced User Experience

The redesigned website offered a more intuitive and engaging user experience. With a focus on user-centric design, the new site made it easier for visitors to find information, book services, and explore what Montréal has to offer. This improved user experience translated into higher engagement rates and increased satisfaction among tourists and business travelers.

Increased Economic Benefits

By positioning Montréal as a leading international destination, the new website played a crucial role in attracting more tourists and business travelers to the city. This influx of visitors had a positive impact on the local economy, benefiting not only Tourism Montreal but also its 900 members, partners, and stakeholders.

Challenges and Solutions

The collaboration was not without its challenges. One of the main hurdles was ensuring that the new CMS was user-friendly and accessible to the marketing team, who had limited technical expertise. Pragmatica Agency addressed this challenge by providing comprehensive training and support, ensuring that the marketing team felt confident and capable in using the new system.

Another challenge was maintaining the balance between creativity and functionality. While it was important to create a visually appealing website, it was equally crucial to ensure that the site was functional and easy to navigate. Pragmatica Agency achieved this balance by working closely with Tourism Montreal to understand their needs and preferences, and by conducting extensive user testing to gather feedback and make necessary adjustments.

Conclusion

Tourism Montreal’s partnership with Pragmatica Web Development exemplifies how a modern approach and creative solutions can drive significant improvements in an industry traditionally resistant to change. By leveraging the expertise and innovation of Pragmatica Web Development, Tourism Montreal was able to transform their digital presence, streamline their workflow, and enhance the overall experience for their clients and tourists.

Future Plans

Looking ahead, Tourism Montreal plans to continue their collaboration with Pragmatica Web Development to further enhance their digital presence. This includes exploring new technologies and trends, such as artificial intelligence and virtual reality, to create even more engaging and immersive experiences for their visitors.

Get in Touch:

Need help with your website or app? Let’s get in touch! Pragmatica Web Development is here to provide innovative and effective solutions tailored to your needs. Contact us today to learn more about how we can help you achieve your goals.

Can Com, an internet provider based in Williams Lake, BC, has been a key player in the industry since its founding in 3. With a team of 110 employees, Can Com faced significant challenges, including a slow website, high bounce rate, and a complicated user interface. These issues were impacting their efficiency, reliability, and control over key business processes.

Pragmatica is backed by decades of expertise pioneer in digital transformation for purpose-led organizations committed to making a change we wish to see in the World. Based in Vancouver, Pragmatica are specialists that craft simple and bold solutions on the web. Combining form and function to create ideas that connect businesses to customers. We want to help you solve your business problems in the least complex way possible. Pragmatica collaborates with organizations dedicated to making a positive impact, delivering a powerful blend of design, branding, and technology to drive digital transformation.

Industry Challenge

The internet service provider industry is highly competitive, and maintaining a fast, user-friendly website is crucial for customer retention and satisfaction. Can Com’s existing website, which had been pieced together with multiple technology solutions over the years, was no longer meeting their needs. They required a strategic partner to overhaul their digital presence and improve their user interface logic and front-end performance.

Vision and Mission

Can Com sought to reduce their website’s bounce rate, improve site speed, and simplify the user interface to enhance the overall user experience. Their goal was to create a more efficient and reliable digital platform that could better serve their customers and support their business operations.

Collaboration with Pragmatica Agency

Pragmatica Agency was selected as Can Com’s partner after a thorough evaluation process. A member of the Can Com team organized the interview procedure, compiling a shortlist of candidates from online sources and evaluating their designs. Pragmatica stood out as the best choice due to their expertise and innovative approach.

Project Goals

The primary objectives of the collaboration were to modernize Can Com’s website, implement a new content management system (CMS), and streamline their workflow to allow for faster and more efficient updates. Pragmatica’s role began in a consulting capacity, providing a comprehensive technology assessment of Can Com’s current design, user experience, and system architecture.

Key Achievements:

• Technology Assessment and Recommendations: Pragmatica identified 28 distinct recommendations for user flow improvement, ranging from brand positioning to web design to SEO management. These recommendations formed the basis of a strategic plan to enhance Can Com’s digital presence.
• Modernized Website with .NET API and Angular: Using a .NET API and Angular, Pragmatica built a modernized and redesigned portal for Can Com. This new platform included a tracking system for all website traffic and social media interactions, allowing Can Com’s admin to monitor user metrics and behavior to identify underperforming areas for further improvement.
• Significant Performance Improvements: The new website led to considerable growth in site speed and customer feedback. Key performance metrics included a 61% reduction in bounce rate year-over-year, a 16% improvement in site speed performance within the first 60 days, and a 39% increase in online traffic year-over-year.
• Enhanced User Experience: The redesigned website offered a more intuitive and engaging user experience. With a focus on user-centric design, the new site made it easier for visitors to navigate and find the information they needed, resulting in higher engagement rates and increased satisfaction.

Challenges and Solutions

One of the main challenges was ensuring that the new CMS was user-friendly and accessible to the Can Com team, who had limited technical expertise. Pragmatica addressed this by providing comprehensive training and support, ensuring that the team felt confident in using the new system.

Another challenge was balancing creativity with functionality. While it was important to create a visually appealing website, it was equally crucial to ensure that the site was functional and easy to navigate. Pragmatica achieved this balance by working closely with Can Com to understand their needs and preferences, and by conducting extensive user testing to gather feedback and make necessary adjustments.

Conclusion

Can Com’s partnership with Pragmatica Agency exemplifies how a modern approach and creative solutions can drive significant improvements in an industry traditionally resistant to change. By leveraging Pragmatica’s expertise and innovative solutions, Can Com was able to transform their digital presence, streamline their workflow, and enhance the overall experience for their customers.

Future Plans

Looking ahead, Can Com plans to continue their collaboration with Pragmatica Agency to further enhance their digital presence. This includes exploring new technologies and trends to create even more engaging and efficient experiences for their users.

Get in Touch: Need help with your website or app? Let’s get in touch! Pragmatica Agency is here to provide innovative and effective solutions tailored to your needs. Contact us today to learn more about how we can help you achieve your goals.

The Pediatric Cardiac Critical Care Consortium (PC⁴) is an influential organization dedicated to improving the quality of care for patients suffering from critical pediatric and congenital cardiovascular diseases. With a collaborative network of over 70 hospitals, PC⁴ plays a pivotal role in connecting healthcare professionals across the United States.

The organization’s mission is not just to provide excellent care but to enhance collaborative learning processes among its member institutions, ensuring that knowledge and best practices are shared to improve patient outcomes. As a consortium that deals with the lives of the most vulnerable patients—children with severe heart conditions—PC⁴ recognizes the importance of having a robust digital infrastructure that supports its mission.

However, despite its critical role in the healthcare sector, PC⁴’s digital infrastructure was outdated. The organization’s website, a vital tool for communication and collaboration, had become less functional and visually unappealing. This was particularly concerning given the fact that many of the healthcare professionals who used the site often accessed it on mobile devices while on the go. Understanding the necessity for an updated, accessible, and responsive website, PC⁴ approached Pragmatica for assistance in overhauling its online presence. The goal was not only to improve the user experience but also to enhance the site’s functionality to better serve the organization’s unique needs.

The Ask

The challenges PC⁴ faced with their existing website were manifold. First and foremost, the site needed a complete redesign to make it more accessible and responsive, particularly for users accessing it via mobile devices. The importance of this was underscored by Dr. David Werho, a key figure in the organization, who highlighted the need for a members-only area. This section of the website would serve as a secure space where approved doctors and healthcare professionals from the consortium’s 70-plus member hospitals could share documents, engage in discussions, and update information and policies.

Moreover, PC⁴ wanted to showcase the breadth of its network through an interactive map. This map would allow users to see all participating hospitals and organizations, with functionality that would zoom in on a location when clicked and display essential information like the name and address of the institution.
Another significant request was the integration of a dynamic news feed that would pull the latest information from the National Center for Biotechnology Information (NCBI). Given that PC⁴ is a non-profit organization, the website also needed to include a donation feature, allowing visitors to contribute to the cause. Additionally, to enhance security and content management, PC⁴ required a backend access system with varying permission levels to ensure that different users had appropriate levels of control over the website’s content and functionalities.

In summary, PC⁴’s requests were extensive and complex, but all were critical for ensuring that their digital presence aligned with their mission to improve care for pediatric cardiac patients.

The Process

Understanding the high stakes involved, the Pragmatica team was eager to dive into the project. The process began with a comprehensive Design Discovery phase. This phase involved an in-depth review of PC⁴’s design requirements, including their brand guidelines, user interface (UI) expectations, accessibility standards, and specific needs related to imagery and iconography. This foundational work was essential to ensure that the new website would be functional, visually aligned with PC⁴’s identity, and accessible to all users.

Next, Pragmatica conducted Navigation Testing to validate both the current and proposed website navigation. This step was crucial for ensuring that the new site would be intuitive and meet the needs of its diverse user base. By involving key audiences in this testing, the team could identify potential pain points and address them early in the development process.

The team then moved on to an Analytics Discovery phase, where they reviewed website analytics to gain insights into user behavior and website performance. This analysis helped identify opportunities for improving the user experience, such as optimizing load times, enhancing mobile accessibility, and simplifying navigation.

Based on the findings from these preliminary stages, Pragmatica prepared an Insights Report. This report summarized the discovery phase’s key findings, provided refined guidelines for the website’s design, and proposed wireframes for the development phase. The PC⁴ team was particularly focused on ensuring that the new website would be easy to manage and update. After evaluating different content management systems (CMS), Pragmatica recommended using either Webflow or WordPress Elementor. Eventually, PC⁴ chose WordPress due to their familiarity with the platform, which would facilitate easier management by their internal team.

The development phase proceeded smoothly, with Pragmatica focusing on delivering a website that met all of PC⁴’s specific requests. The team worked closely with PC⁴ to ensure that every aspect of the website, from the interactive map to the backend access permissions, was tailored to the organization’s needs.

The Result

The website redesign was a resounding success. Pragmatica addressed all of PC⁴’s requests, delivering a modern, responsive, and user-friendly website that significantly enhanced the organization’s digital infrastructure. The new members-only area provided a secure and efficient platform for healthcare professionals to collaborate, share documents, and update critical information. The interactive map became a centerpiece of the site, showcasing the consortium’s extensive network and providing users with an easy way to find information about participating hospitals.

The integration of the dynamic news feed from the NCBI ensured that the website remained a valuable resource for the latest developments in pediatric cardiac critical care. The donation feature was seamlessly implemented, providing an easy way for visitors to contribute to PC⁴’s mission. Additionally, the backend access system with varying permission levels allowed for efficient and secure management of the website’s content.

The success of the project was further evidenced by PC⁴’s decision to continue working with Pragmatica for ongoing website maintenance and support over the next year. This ongoing partnership highlights the trust that PC⁴ has in Pragmatica’s ability to deliver high-quality digital solutions that meet the unique needs of organizations in the healthcare sector.

In conclusion, the website redesign not only met but exceeded PC⁴’s expectations, providing the organization with a robust digital platform that supports its mission to improve care for critically ill pediatric patients. Pragmatica’s meticulous approach to design and development ensured that every detail was addressed, resulting in a website that truly serves the needs of PC⁴ and its extensive network of healthcare professionals.