Collaborating With Tourism Montreal to Create a Top-Notch Digital Experience
Tourism Montreal is a vibrant organization composed of 85 creative professionals who work together to position Montréal as a leading international-calibre destination in both the leisure tourism and business travel markets. Supported by a synergy of 900 members, partners, and tourism industry stakeholders, their collective aim is to maximize the economic benefits of tourism in Montréal and across all of Québec.
Industry Challenge
Tourism is an industry often perceived as old-school, rigid, and slow to adopt new technologies. However, Tourism Montreal is one of the few companies in the industry that decided to take a modern approach in their work, leveraging creativity to enrich the experience for clients and tourists. This forward-thinking mindset set the stage for a transformative collaboration with Pragmatica.
Vision and Mission
Advocating for change is never easy, especially in vast and complex industries such as tourism. From day one, Tourism Montreal had a clear vision and mission that helped them not only propose innovative and effective solutions but also transform the industry. Their commitment to innovation and excellence made them an ideal partner for Pragmatica, a company known for its modern approach and creative solutions.
Collaboration with Pragmatica
Working alongside a company with a similar mindset and work culture makes communication and collaboration much easier. From the very beginning, Pragmatica and Tourism Montreal were able to understand each other’s needs clearly. This mutual understanding was crucial in ensuring that the proposed changes would be effective and beneficial.
Project Goals: The primary goal of the collaboration was to modernize Tourism Montreal’s digital presence, making it more user-friendly and efficient. This involved redesigning their website, implementing a new content management system (CMS), and streamlining their workflow to allow for faster and more efficient updates.
Key Achievements
Decoupling Marketing and Product Teams: One of the most significant gains for Tourism Montreal was the ability to decouple their marketing and product teams. Previously, the marketing team had to rely on the product team to make updates to the website, which often led to delays and inefficiencies. With the new CMS implemented by Pragmatica, the marketing team was finally able to use the CMS on their own, make changes, and have them instantly show up on the site. This autonomy allowed the marketing team to be more agile and responsive to market trends and customer needs.
Streamlined Workflow
The new website simplified Tourism Montreal’s workflow, making it faster and more efficient. The engineering team could now focus on what they do best—building a superior product—without being bogged down by routine updates and maintenance tasks. This shift not only improved productivity but also enhanced the overall quality of the website.
Enhanced User Experience
The redesigned website offered a more intuitive and engaging user experience. With a focus on user-centric design, the new site made it easier for visitors to find information, book services, and explore what Montréal has to offer. This improved user experience translated into higher engagement rates and increased satisfaction among tourists and business travelers.
Increased Economic Benefits
By positioning Montréal as a leading international destination, the new website played a crucial role in attracting more tourists and business travelers to the city. This influx of visitors had a positive impact on the local economy, benefiting not only Tourism Montreal but also its 900 members, partners, and stakeholders.
Challenges and Solutions
The collaboration was not without its challenges. One of the main hurdles was ensuring that the new CMS was user-friendly and accessible to the marketing team, who had limited technical expertise. Pragmatica Agency addressed this challenge by providing comprehensive training and support, ensuring that the marketing team felt confident and capable in using the new system.
Another challenge was maintaining the balance between creativity and functionality. While it was important to create a visually appealing website, it was equally crucial to ensure that the site was functional and easy to navigate. Pragmatica Agency achieved this balance by working closely with Tourism Montreal to understand their needs and preferences, and by conducting extensive user testing to gather feedback and make necessary adjustments.
Conclusion
Tourism Montreal’s partnership with Pragmatica Web Development exemplifies how a modern approach and creative solutions can drive significant improvements in an industry traditionally resistant to change. By leveraging the expertise and innovation of Pragmatica Web Development, Tourism Montreal was able to transform their digital presence, streamline their workflow, and enhance the overall experience for their clients and tourists.
Future Plans
Looking ahead, Tourism Montreal plans to continue their collaboration with Pragmatica Web Development to further enhance their digital presence. This includes exploring new technologies and trends, such as artificial intelligence and virtual reality, to create even more engaging and immersive experiences for their visitors.
Get in Touch: Need help with your website or app? Let’s get in touch! Pragmatica Web Development is here to provide innovative and effective solutions tailored to your needs. Contact us today to learn more about how we can help you achieve your goals.
About Pragmatica
Pragmatica, a web design and development agency, is an expert at creating an online presence for businesses that captures the imagination, drives user behavior, and converts visitors into customers.
