ClickSlice Helped MadeSimpleMedia Establish an Online Presence

ClickSlice increased brand visibility and sales of MadeSimpleMedia to establish an online presence.

The Background

The primary goal was to generate more sales – so ClickSlice would need to increase their visibility for keywords that are likely to find and attract those paying customers.

Before ClickSlice could begin, they sat down with the team to learn about their core service, their brand, and their typical clients. Getting a deep understanding of the business is always the first step to uncovering what a searcher may type into Google to look for MadeSimpleMedia’s offerings.

The Keywords

In their research phase, ClickSlice found it would be best to target keywords like:

“web design Horsham”
“web designer Horsham”
“web design company Horsham”
“web design West Sussex”

There are quite a few big web design companies in these areas, so ClickSlice knew they had a tricky task on their hands.

All these keywords have high buyer intent – in other words, if someone searches for “web design Horsham”, it’s extremely likely that they‘re after a web designer based in Horsham. Conversions for the websites ranking well for these keywords will be super high.

All ClickSlice had to do is get MadeSimpleMedia’s website to appear in top spots for these searches, and they could make a huge difference to their sales.

Keywords confirmed ClickSlice got to work.

The Campaign

ClickSlice started off the campaign with competitor analysis to see exactly what they were up against. Once they knew what the competition was and wasn’t doing, they crafted an SEO strategy that they knew would deliver results.

ClickSlice built 26 supporting pieces of content and inter-linked them back to the target pages, demonstrating MadeSimpleMedia’s topical relevance and expertise. The business would already be on the way to the top of the search results.

Next, they used their well-honed methods to implement an outbound link-building campaign and push the site up even further in Google. Their team focused on getting MadeSimple mentioned on big media websites to highlight their relevance and improve their page authority.

ClickSlice also got them listed on the top directories in the UK. (This is one of their trade secrets! It makes a massive difference to the overall trust of the brand. They have got tons more impactful tricks, but for obvious reasons, ClickSlice will be keeping them up to their sleeves for now…)

The Results

It’s hard to get a website on page one for the keyword that includes the county name (“web design west sussex”) – let alone in the top three on page one.

This keyword has a keyword difficulty of 33, putting it over into the ‘hard’ category:

Despite the challenges, ClickSlice was able to rank MadeSimpleMedia in the top position within four months of starting the campaign!

They did an amazing job on their other keywords variations too!

All keywords are within the top three positions:

When ClickSlice took them on as a client they were generating about ten visitors per month to their site. Fast forward to now, and they’re averaging about 275 visitors a month.

That’s a 2650% increase in organic traffic!