Blank & Co. Created Web Experience for Lindora

Blank & Co. created a high-performing web experience for Lindora.


Lindora has been at the forefront of the healthy lifestyle movement since it began its weight loss clinics in Southern California in the early 70’s. Committed to helping people make better food choices and improving overall nutrition to live their best, healthiest lives, Lindora expanded its product line to nutritional ketogenic protein bars, protein shakes healthy meal plans and supplements.


The Challenge

Lindora traditionally marketed its nutritional line of products to its weight-loss clientele but wanted to expand its audience online to capture the healthy living audience. The healthy living space however is very crowded, and they needed to define their positioning and customer profile properly.

The Solution

The Build By Blank team used their proprietary approach to analyze existing data and perform primary and secondary data research to create specific customer personas and narrowly define Lindora’s customer segmentation within the broader health and wellness category. By defining a precise brand positioning for Lindora, the content creation team executed photography and copy to drive more traffic and sales for them.

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About Blank & Co.

Blank & Co. is a full-service e-commerce agency with a diverse portfolio of clients and a data driven approach to design, building user experiences for higher conversions and more sales.