Built By Blank Created Marketing Campaigns for a Leading CBD Brand – Hempz

The Built By Blank team is instrumental in the scaling of sales of Hempz – a leading brand for CBD and Hemp beauty products.


Launched in 1998, Hempz offers beauty products derived from the medicinal benefits of Hemp and CBD. Hempz uses premium ingredients that are sustainable, vegan, and cruelty-free.

The Challenge

Hempz is a pioneer in the Hemp and CBD products space and has been in existence for over 20 years. Hempz must keep up with all the compliance requirements for these products and keep ahead of the increasingly crowded Hemp and CBD marketplace.


The Solution

The Built By Blank helps Hempz maintain its E-commerce site, constantly improving the store, adding features, and pushing the bar to consistently improve conversion rates.

Hempz is very active in running marketing campaigns and is built on the Shopify Plus platform. The Built By Blank team has built a robust customized CMS system so the marketing managers can be agile – make unique changes and refreshes constantly and run complicated marketing promotions.

Built By Blank’s team is involved in A/B testing various versions of new features for the web store to get the highest conversion rates for the brand.

About Built By Blank

Built By Blank is a full-service e-commerce agency with a diverse portfolio of clients and a data-driven approach to design, building user experiences for higher conversions and more sales.

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