Blank & Co. Created an Edgy Website for Mimi Plange

Blank & Co. created the web experience for high-end New York fashion designer Mimi Plange with Optimized SEO.


Mimi Plange is an American sportswear brand infused with art and dark romance. It is a cultural melting pot of design and inspiration founded by Paris-born Senegelese entrepreneur, Ibrahim Ndoye and Ghanaian-born American designer, Mimi Plange.


Mimi Plange is an edgy New York-based fashion designer. When the brand approached Blank & Co., it had a basic Shopify theme site that did not showcase the unconventional aesthetic of the brand. Additionally, the brand was not optimized for SEO.


The Blank & Co. team designed a customized Shopify experience and built a bold website by utilizing large photo containers, large text, and bold but balanced color elements to create an edgy website that captures the aesthetic of the fashion designer.

The team also did in-depth competitive keyword research to optimize SEO, implementing meta tags and open graph tags for Facebook and other social media platforms sharing. Title tags were created based on the targeted keyword list. The web content structure was optimized for keyword optimization as per Google guidelines.


SEO-optimized copy was created that would capture Mimi Plange’s branding as well.

The Build By Blank team provides an SEM Audit Report for all websites they build to ensure that SEO has been optimized and will start ranking effectively.

Contact them for your web design and SEO Optimization needs – Blank & Co. can help you create a beautifully designed website that ranks high on Google search results!

Reach out to them here to see how their team can help your brand maximize its potential and increase sales.

About Blank & Co.

Blank & Co. is a full-service e-commerce agency with a diverse portfolio of clients and a data-driven approach to design, building user experiences for higher conversions and more sales.