Brave Bison Charges Ahead with Revenue Growth of 47%

Brave Bison, the social and digital media company, today announced that revenues in 2021 are expected to reach £21.3m, a 47% year-on-year increase, while gross profits are expected to reach £7.7m, a 93% year-on-year increase.

This level of growth puts Brave Bison on a par with the UK’s fastest-growing digital advertising companies.

  • Brave Bison, the AIM-listed social and digital media company, reported 47% year-on-year revenue growth
  • New customer proposition to be launched in H1 2022 which further integrates Brave Bison’s social publishing network with high-quality performance marketing services
  • Brave Bison has almost £6m of cash resources and is on the hunt for more acquisitions following its successful purchase of Greenlight for £7m in September 2021

Furthermore, Brave Bison also expects to report adjusted EBITDA of £1.7m, a 1,600% increase year-on-year, and the first-ever profit before tax in the Company’seight-year history as a public company.

Oliver Green, Brave Bison’s Executive Chairman, commented:

We’ve been working hard over the last two years to bring our customers a totally original and high-performance proposition: a single company that combines our own media channels with a suite of social and digital marketing services. These results demonstrate the positive reception we’ve received from our customers and platform partners to date, and we look forward to growing further in 2022.

Brave Bison owns and operates a large network of social media channels including 650 YouTube channels including US Open and LinkUp TV, ten shows on Snap Discover- such as Slick and newly-launched The Sip, The Wave House Season 2 on TikTok and YouTube, and a portfolio of Facebook pages. Brave Bison uses its expertise in social and digital media to run digital advertising and commerce campaigns for some of the world’s biggest brands including Vodafone, Panasonic, ByteDance, Currys, New Balance, and Müller.

In the last four months, Brave Bison has won new work from Globetrotter, Asus, Voxi by Vodafone, and a FTSE100 Consumer Products Group under NDA. Furthermore, multiple new YouTube channels were added during the year including Ryder Cup, CPLT20, and the hugely popular Scandinavian talk show Skavlan.

This growth has been supported by new hire Buster Dover, who joined as COO from Zinc Network, and Hannah Kimuyu, who was promoted to MD of Performance & SEO.

Brave Bison has also been highly acquisitive in the last few years, most recently acquiring digital advertising and commerce agency Greenlight for £7m, and before that award-winning social publisher The Hook. The Company announced it has cash resources of almost £6m and continues to hunt for new acquisitions and mergers, offering founders the chance to join an already-established public company with large institutional shareholders.

Theo Green, Chief Growth Officer, commented that:

A merger with Brave Bison gives exceptional entrepreneurs an alternative to a traditional private equity buyout, whilst still providing access to capital, support, and new client opportunities.

Brave Bison is run by brothers Oliver and Theo Green whose privately held technology company, Tangent, is Brave Bison’s largest shareholder.

About Brave Bison

Brave Bison (AIM: BBSN) is a social and digital media company, headquartered in London with additional offices in Singapore and Eastern Europe.

Brave Bison is unique in that it is both a digital media owner and a digital media agency. The Company owns and operates its own channels, and the communities attached to them, as well as offering clients a suite of advertising services to help reach digital audiences.

Brave Bison has two core lines of business. Firstly, it publishes content on social media channels to generate advertising revenue. Brave Bison operates over 650 channels including PGA Tour and US Open on YouTube, Cooking Wild and DIY & Crafts on Facebook, and Slick and VSatisfying on Snap Discover. The amount of revenue generated from a channel depends on how many people watch the content, who these people are, and where they are based.

The second line of business involves the execution of social and digital advertising campaigns for global, blue-chip brands such as Panasonic, New Balance, Primark, Vodafone, and Samsung. Key advertising channels include Paid Search (on advertising platforms such as Google and Amazon), Paid Social (on advertising platforms such as Facebook, Instagram, and TikTok), Influencer Marketing, and eCommerce Technology (on commerce platforms such as SAP, Salesforce, BigCommerce). These advertising services generate fee-based income, typically from clients retained for 12 months or more.