Brave Bison Acquires Market-Leading Social Media Agency Social Chain

Brave Bison is thrilled to announce their acquisition of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett.

The deal brings together two talented teams, whose skills complement their united goal of solving complex problems and delivering sustainable growth for clients.

Making (and Creating) Social Waves

Since its foundation in 2014, Manchester-based Social Chain has made waves in the industry. The agency has gone from building some of the biggest communities in social and disrupting the market, to becoming one of the leading social media agencies in the world. It now delivers stand-out social media and advertising campaigns for global brands including Amazon, TikTok, Arla and KFC.

Brave Bison will preserve the renowned Social Chain brand and they’re very excited to announce that Social Chain CEO, Pete Metcalfe, will join the Brave Bison leadership team, overseeing both Social Chain and the current Brave Bison Social & Influencer team.

Pete Metcalfe, CEO of Social Chain, commented:

Joining with Brave Bison is a great move for us. This will only help to enhance our plans to grow the Social Chain proposition and build on our continued success. We are excited to work closely with like-minded people that align with our culture. It not only gives us the opportunity to build combined services for clients, we also have the chance to benefit from the clear momentum behind the Brave Bison business.

Together, They’re Bigger, Stronger, Better

With hubs in Manchester and New York, Social Chain will expand their already powerful presence across three continents. Creating advantage by connecting what matters for some of the biggest brands in the world.

Armed with a history of delivering impactful social media and influencer marketing campaigns for global brands such as Amazon, TikTok, KFC & Apple Beats, they can’t wait to see what’s in store for them, together.

Chris Grimwood, MD of Brave Bison Social & Influencer commented:

I’ve had the pleasure of spending time with the Social Chain team, and it feels like a great fit which gives us a great base to build from. As a leadership team we can spend less time aligning the businesses and more time creating great work for clients, bringing together the best of both worlds which when combined has some great potential.

A Unique Offering You Won’t Find Anywhere Else

Brave Bison is home to a unique, hybrid offering. They own and manage social media channels to generate advertising revenue and provide digital advertising and technology services for global, blue-chip companies such as Panasonic, New Balance and Pfizer. And having Social Chain on board will only augment this further and enhance the client offering.

Oliver Green, Chairman of Brave Bison, commented:

Acquiring Social Chain is our largest deal to date and an important step on the path of our long-term vision. Pete and his team have built on Steven Bartlett’s foundational achievements, and we’re delighted that we will be a new home for their talent.

The make-up of Social Chain and Brave Bison’s respective teams is similarly young and digitally native – approximately half of Social Chain’s people are 27 and under, as are over a quarter at Brave Bison – and there will be more opportunity for career development within the combined company.

This acquisition marks their fourth after previously acquiring The Hook, Greenlight and Best Response Media which saw them expand on their social publishing, commerce and performance offering immensely.

Theo Green, Chief Growth Officer of Brave Bison, commented:

We’re excited about what this deal will bring. It adds instant growth but will also trigger more as we take our enhanced offering to existing and new clients and expand our physical presence into North America and the Manchester tech and digital hub where Social Chain was born.

And, They Won’t Forget Social Chain’s Roots

Steven Bartlett, Co-founder of Social Chain, who has since moved on from the business, took a moment away from the Den to lend his support to the deal, saying:

Social Chain was my first big success in business. It’s great to see two young entrepreneurial brothers building Brave Bison with the same energy Social Chain brings to the table. They should be a great fit.

Now one Herd, they’Re thrilled to welcome 120+ like-minded people, whose skills further embrace client complexity to drive sustainable growth. Watch. This. Space.

Intrigued? Step into their universe.

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About Brave Bison

Brave Bison is a global social media and performance marketing agency. They’re leading the herd into a Brave new world.