As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …
Top 14 B2B Marketing Influencers to Follow in 2025 for Industry Insights
B2B influencers bring critical industry insights, especially when it comes to navigating digital marketing strategies. These thought leaders are not just talking about what’s new – they’re shaping the conversation. It’s no surprise that 85% of B2B marketers now emphasize …
The Complete Guide to Food Influencer Marketing Strategies for 2024 (8 Steps to Success!)
Food influencer marketing, a term we’ve been hearing a lot, has become an integral strategy for food and beverage brands looking to connect with their audience in a more authentic way. Simply put, it’s about partnering with individuals who have …
Unpacking the Advantages & Disadvantages of Influencer Marketing (Friend or Foe?)
We’re all aware of the fact that the digital age has ushered in revolutionary marketing strategies, with influencer marketing being one of the services that stands out. This is by no means a passing fad; rather, it has strengthened its …
Influencer Marketing Agency Pricing Guide for 2025
Have you ever wondered about influencer marketing agency pricing and how much it might cost to benefit from the power of influencers for your brand? Influencer marketing might be the strongest strategy in today’s digital marketing efforts for reaching and …
Influencer Marketing Trends and Best Practices for 2025: Next Wave of Digital Influence
Forget yesterday’s trends, influencer marketing is here to stay, and it’s stronger than ever. Fueled by constant innovation, the influencer marketing space keeps reaching new levels. Imagine having a passionate advocate on your team – someone who authentically connects with …
Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke
Influencer marketing is rapidly evolving into a critical tool for small businesses. In the United States alone, a significant investment of $7.14 billion is projected from brands in influencer marketing for 2024. As small businesses navigate the crowded online space, …
Maximizing Your Brand’s Reach: Leveraging Influencers in Marketing in 2025
Why are influencers in marketing a critical pivot for brands aiming to break through the digital noise? Here, we dissect the strategic use of influencers as powerful allies in sculpting your brand’s digital narrative. Walk away with a clear view …
How to Write an Influencer Brief to Attract Top Creators for Your Next Campaign
Creating the perfect influencer brief is your roadmap to attracting the creative minds that will raise your brand’s voice. Let’s dive into how a well-structured brief can become the cornerstone of every successful influencer collaboration! Creating an engaging and successful …
Influencer Marketing: The Shift from Celebrities to Micro-Influencers
Influencer marketing – it’s been a massive trend in the last few years, and that is not stopping any time soon. However, how we choose and relate to influencers is seeing a major shift. Influencer marketing was once an industry …
Rise of the Machines: How AI Influencers are Taking Over Social Media
Welcome to the dawn of a new era in social media where the line between reality and virtuality blurs: giving rise to AI influencers! Let’s discover together the fascinating world where artificial intelligence and personas meet and create the next …
Creative Influencer Marketing Case Studies for E-commerce Brands
E-commerce brands investing in increasing brand awareness while promoting new products to new audiences have used influencer marketing for years as a bold part of their digital marketing & social media strategy. What’s more, we know that well-known brands such …
