A showreel is a short video showing someone’s portfolio. It is created to attract and convert potential customers. It is also known as demo reel and sizzle reel.
When someone is visiting your website or social media channels, it is very effective to display your showreel to convert them. A showreel is the visual proof of your work with other clients.
Especially for digital agencies, case studies are very important. So they usually include these on their website. However, showreels are more attractive to watch rather than reading case studies one by one. You can list your services or clients on a webpage; however, they wouldn’t be as impressive as a demo reel.
A showreel is suggested being approximately one-minute long. It shouldn’t be over 2 minutes. In the showreels, they include the solution created by the agency, the work done by them, and usually the logos of the partners too. Therefore a potential customer watching the showreel can even see a client from the same sector. That will help the agency to gain trust from the person watching the explainer video.
eBook: Psychological principals of high-converting websites
Increase conversion rates by as much as 266% by applying psychology to your clients' sitesGrab Your Free Guide
Digital agencies are the core of digital marketing. Showreels show that you care for what you do for your clients. And if you create a good showreel, it will also show how creative you are, and help you to convert watchers into customers.
What are the top digital agency explainer videos?
In this article, the showreels include the digital marketing agencies’ case studies. I have gathered the best digital agency explainer videos for you:
- Blue Fountain Media
- Brave Bison
- Frank Digital
- Emote Digital
- Digital Business Lab
With offices in London, New York and San Francisco, Beyond is a design and technology agency that builds world-class products for the digital age.
They can offer UX design, web design and web development for your brand. Thir showreel is a great example of digital agency showreels. The video starts with the logo of the agency. Then, there are short videos from different workpieces they have completed. And, the video ends with the logos of their clients from different sectors.
The length is perfect. Not too short to miss what’s happening and not too long to bore you. Also, you can see their corporate colors, yellow, black and white, in the sizzle reel. It is a perfect agency showreel reflecting the company culture and work.
Blue Fountain Media is a New York-based digital agency with offices in Chicago and Seattle too. Whatever digital marketing strategy you need, they are here to help.
When they offer so many services, of course their showreel is not very short. As a matter of fact, this is the longest sizzle reel you will see in this article. However, you will not realize how time flies while watching it.
They display this showreel at the top of their “Work” category page. After all, the showreel shows their earlier work.
Tangent is an agency and consultancy regarding anything digital. They have offices in London and Newcastle. The services they offer are branding, mobile app development, SEO, UX design, web development, web design and digital strategy.
Their showreel also starts with the digital agency’s logo. And it is followed by the previous work done by the agency. Before each work, it shows the logo of the respective client.
When you launch Tangent’s website, you will see the showreel as the masthead. This is preferred by a lot of agencies as it is going to be the first thing someone entering the webpage will see.
Brave Bison is a digital agency with offices in London and Singapore. They’re well-known when it comes to influencer marketing, social media marketing, content marketing and video production.
The brands they work with include The Hook, mutha, Canvas Arts and Cooking Wild. Their agency showreel, of course, includes the work they have created for these brands and more.
Brave Bison has their high-sized logo “BB” on their masthead and they display their showreel video through this logo. However, when you visit other pages on their website, you will get a chance to see their agency showreel too. Also, the long version of their explainer video is available on their YouTube channel too:
Australian digital agency Frank Digital is located in Melbourne and Sydney. They can support businesses with a wide range of services: branding, content marketing, email marketing, mobile app development, SEO, web development and web design.
Their showreel starts with a lightbox from their office saying “We are Frank”. A pun is always a nice way to attract potential customers. Besides that, this pun also gives people the idea that they are honest and reliable. If you have a similar case with your agency name, don’t miss the chance to use it in your agency showreel!
Apart from the earlier showreel examples, this one also includes awards at the end of the showreel. It can be a good idea for your showreel too.
Luminary has offices in Adelaide, Brisbane, Melbourne and Sydney. They have experience in working with clients from a wide range of industries. Their services comprise UX Design, web development, web design and digital strategy.
Although the video itself has the common features in, Luminary’s showreel has some differences. Their showreel has been shared on their YouTube channel. And on their website, you can reach the video on their “About Us” page. In the earlier examples, we have seen the agency showreels on the homepage.
It is totally up to you where you prefer to play your showreel. It is your portfolio and you are the one who knows your audience best. Luminary’s showreel is still a wonderful example.
Emote Digital is a digital agency with offices in Melbourne, Sydney and Manchester. They deliver integrated solutions with beautiful results and they have in-house WordPress, WooCommerce, Shopify and digital marketing services.
Websites are kind of their jam, which is exactly why they just re-built and redesigned their own! They believe embracing digital is very important, and they focus on building responsive, fast, beautiful websites.
As their showreel shows, they chose colours to better suit their modern approach and friendly personality. Their showreel video includes key points from the case studies they have recently had with their partners from various industries.
Digital Business Lab is a digital marketing agency, located in Hong Kong and Singapore. They specialize in social media strategy, influencer marketing and video production.
They have shared their agency showreel on their Vimeo account. Also, you can easily play it on their homepage. It is not used as a masthead; however, it is still very reachable. Also, it will be the first thing you will see if you click on the “Videos” category on their website navigation.
This explainer video is a wonderful example. Because it shows the work they have had with influencers and their successful social media marketing strategies. Although I am from a totally different culture and don’t personally recognize the people in the video, it is very clear that they are influencers. Also, they end the video with a call to action saying “Let’s talk”.
LOOP is a digital agency with offices in New York, Berlin, Copenhagen and Sydney. They have experience with a lot of high-profile clients. And the showreel is a great opportunity for LOOP to display all their successful and colorful work at once.
Their explainer video is also on their homepage and reachable when you scroll down the page. Their masthead is also a short video depicting their previous work. However, you need to scroll down to see the “real showreel”.
9thWonder is an American digital agency in cities Dallas, Denver, Houston, Los Angeles and New York. For their clients, they offer branding, content marketing, video production, SEO, social media marketing, UX design, web development and web design.
While displaying their showreel on their slider masthead, they say:
See what we’ve done. And imagine what we can do for you.
This is the exact point of showreels. The video is a small section of their capabilities for you to understand what they can do for your brand, product or service.
The main difference of this agency showreel is the song in their video. Have you noticed? It has lyrics. This depends on your choice and agency culture. If you visit 9thWonder’s website for a while, you will see the song fits their culture. So, the lyrics don’t bother in this agency showreel at all.
How to create a digital agency explainer video?
So, while creating your own showreel, you should definitely pay attention to the features below:
- The length of the showreel
- The music in the video
- Digital agency’s logo
- Partners’ logos from different sectors
- Some scenes & concrete numbers from the previous case studies
- The place it is displayed on your agency’s website (masthead is a wonderful and common option)
- Reflecting your agency culture in the video
- Call to action while ending the video
Showreels are not a must, but they will definitely add value to your agency profile. It can even help your potential customers to be converted. Therefore, if you feel the need, don’t hesitate to get support from digital agencies about your sizzle reel.
If you are up for working with a digital agency for your agency showreel, you can check the best digital agencies near you.