Therese Palmere

Therese Palmere is a seasoned content writer for digital marketing agency Aumcore that specializes in crafting the perfect brand strategy, and covers everything from mobile app development and user experience design to SEO and the latest tech trends.

BLOG | Digital Marketing

How To Develop A Great Digital Brand With An Appealing Brand Voice

From your emails to social media captions, blog posts and infographics, how your brand’s voice comes across will either encourage or deter your users from interacting with your company again. You may have had one of those terrible experiences where you call a customer service line and find a rather unpleasant person on the other …

BLOG | Content Marketing

How Emotional Marketing Can Help Your Branding

American poet, singer and civil rights activist, Maya Angelou, once said, [t]hey may forget your name, but they will never forget how you made them feel. While this quote holds true for everyday interactions in life, it also speaks to how brands approach marketing campaigns and how consumers react to them. Whether the emotional response …

BLOG | Mobile Marketing

How To Utilize Artificial Intelligence In Mobile App Development

Mobile apps have been at the center of the technological revolution because of rising consumer demand for instantaneous, on-the-go access to content. From social media and gaming, to food services and banking, there’s an app for that. With U.S. users spending over 5 hours a day on mobile apps, it’s no wonder apps are one …

BLOG | Mobile Marketing

10 Things to know About App Store Ad Campaign Setup

According to Business Insider, the ad revenue generated for app installations is projected to be $6.1 billion by the end of 2017 and will grow to $6.8 by 2019. This year alone, Statista shows there were over 224 million mobile apps downloaded worldwide. With such a large audience, your business may want to start considering …

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