Susan Saurel

If content is king, then email marketing is queen. There are many businesses that fail to understand the true potential of email marketing. A successful email marketing strategy can reveal the potential of your brand. After a few emails that receive no engagement, plenty of marketers label their activity as ineffective. That’s one of the …

Machine learning is an application tool of Artificial intelligence where a system learns and improves its learning from its own experience. It does not require specific programming. The main goal of machine learning is to make computers able to learn by themselves without the intervention of humans. For the process, the computer needs data in …

Content marketing is one of the most encompassing ways to elevate your business through improving brand reputation, influencing conversions, bringing in new leads, and strengthening the relationships with existing clients. If you’re wondering how the professionals do it, here are the ten vital content writing strategies you should know about. 1. Finding a suitable brand voice …

All contemporary marketing guides tell you the same thing: focus on social media. 73% of U.S. adults use YouTube, and 68% of them use Facebook. ¾ of those Facebook users access the platform on a daily basis. 78% of 18- to 24-year olds use Snapchat. Those are only part of the latest stats about social …