Nina Pearl

Nina Pearl is a content strategist and social media specialist for SLT Consulting and has been a part of our collective for nearly a year, helping to bring to life our client’s brands and stories on Facebook, Instagram, Twitter, and LinkedIn. After spending two years as a medical technician assisting an ophthalmologist, she was inspired to pursue a degree in Microbiology. She earned a BS in Microbiology from Humboldt State University, where she became well-versed in DNA extraction, genetic transformation, PCR, and cell culture. She conducted research on the NPC2 gene under the direction of Dr. John Steele, using mapped sequences to design sgRNA and primer sets for CRISPER-CAS9 system that would be used on DNA collected from patients with Neimann-Pick disease type C, and also researched autophagy pathways in HEK293 cells, conducting a wide variety of gene knock-out experiments. She worked for Genotox Labs in Austin, TX before pivoting to marketing in an effort to marry her scientific and creative inclinations. Nina is also a podcast producer, trumpet player and has a daily meditation practice. Nina’s diverse educational and professional background is a testament to her insatiable curiosity, and she is able to apply a wide variety of skill sets to meet your marketing objectives.

BLOG | Social Media Marketing

How Facebook Ads Could Increase Your ROI This Holiday Season

How did your Black Friday and Cyber Monday sales perform? Wondering if it’s really worth it to advertise on social media to help boost sales? Sales are expected to increase again this Holiday season, and the holiday shopping rush is something you don’t want to miss out on. The National Retail Federation (NRF) just posted their …

BLOG | Digital Marketing

Top 10 Holiday Season Marketing Tips for Your Business

Before you know it, the holidays will be upon us, and the time to think about holiday marketing is now. Black Friday and Cyber Monday are right around the corner. Perhaps the most important thing to remember about holiday marketing campaigns? Planning ahead is the key to campaign success. Longer than usual shipping times, supply …

BLOG | Digital Marketing

2021 Beauty & Wellness Trends in E-commerce

Beauty and wellness brands are major players in the e-commerce and direct-to-consumer markets. With so many people stuck at home over the last 18 months, self-care is at an all-time high… bringing with it a great opportunity to grow almost any type of wellness brand. Here are some of the biggest beauty and wellness trends …

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