Michelle Hill
Master the SEO Basics Before Following the Latest 2024 Trends
With the start of a new year, marketing’s favourite tradition is speculating about the hottest trends for the next 12 months. The discussions imply that these trends are the most important things to focus on for the year ahead and …
YouTube Trends Shaping the Future of Video Marketing
Video is driving the future of content marketing as consumers spend more of their time on YouTube and TikTok. Gen Z is already coming of age as a key consumer demographic and brands need to develop a video marketing strategy …
10-Point Checklist for Successful Local SEO
Local SEO is a tough gig but, when 28% of local searches result in a purchase, it’s worth putting in some hard work. Thankfully, local SEO gets much easier once you’ve got all of the foundations in place and this …
Will ChatGPT Replace Search Engines?
ChatGPT is striking fear into the hearts of professionals across every industry, from education and publishing to healthcare and big tech. Apparently, the bot isn’t only going to steal your job, but also put search engines and an array of …
What Is Digital PR and How Can It Help My Business?
Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains …
