Mark Mcintyre

Facebook Lead Ads are becoming a popular lead generation …

Gone are the days that influencer marketing is limited to celebrities and athletes. An influencer program takes deliberate targeting and planning to make it successful. You will need to build a solid plan and effectively execute to help catapult your brand’s success. What Is Influencer Marketing? Think of influencer marketing as word-of-mouth marketing online. It …

Social media provides an essential bridge between businesses and their audience. It is the platform that businesses and consumer marketers believe is most crucial to building brand trust. Social media users have passed the 3.8 billion mark, which is significant when you consider there are 4.5 million internet users worldwide. By creating a strong brand …

Search engine marketing is the process of gaining traffic and visibility from search engines through paid search listings. There are a few paid advertising platforms for businesses, however, Google is the most popular search engine, with over 3.5 billion searches a day. When people go to Google they are looking for something specific. Which means …

One of the keys in an excellent marketing strategy is reaching the right person, at the right time, in the right place, with the right message. If you get any part of that first sentence wrong, your ads will underperform. Getting those four things right is the only way to ensure success. For brands reaching …

eCommerce marketing is the practice of driving top-of-funnel traffic to ultimately convert into sales and customers. It is important in order to be successful and join in the highly trafficked arena. To effectively grow you will need to have a well-planned eCommerce digital marketing strategy to drive brand awareness and increase sales. Here are some …

For a business owner, this is a critical time to minimize the financial impact the COVID-19 is having on your bottom line. Questions like, how is COVID-19 going to affect my business? How should I market during this? Should I market my business during this pandemic? The answer is yes! It is time to market …

Pay per click (PPC) advertising is an essential element of a comprehensive search engine optimization (SEO) strategy because it brings immediate results. Businesses can achieve several goals with PPC, including brand visibility, identifying new leads, increasing traffic, and conversions. Creating a PPC campaign takes some strategic planning to ensure success. Research Keywords Keyword research is …

A successful lead generation campaign involves classifying prospective...

Are you trying to take your business from a company to a brand? A digital marketing agency can help with the brand strategy. It is a plan that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand. Branding does not happen overnight; it is a long process that takes …