Maria Bondarenko

I’m Maria Bondarenko, a business intelligence specialist at Multiplayer, and the expert for “gamified.marketing,” a platform where we push the boundaries of digital and traditional marketing by employing gamification techniques and capabilities of interactivity. At Multiplayer, we’re a team of professionals that provide a wide range of services including interactive advertising, esports leagues, influencer marketing, playable ads, community management, content production, brand events and merchandising. To get in touch, please visit Multiplayer Agency or email us at [email protected].

ai-driven-chatbots-in-customer-support-interactive-service-for-business-growth
ai-driven-chatbots-in-customer-support-interactive-service-for-business-growth
blog | AI Marketing

AI-Driven Chatbots in Customer Support: Interactive Service for Business Growth

The level of modern technological progress, advanced AI capabilities, instant messaging and the fast pace of life have had a significant effect on how consumers behave and what level of customer experience they expect. One of the aspects that were …

the-rise-of-social-commerce-and-gamification-of-online-shopping-experience
the-rise-of-social-commerce-and-gamification-of-online-shopping-experience
blog | Digital Marketing

The Rise of Social Commerce and Gamification of Online Shopping Experience

For the past 20 years the rise of the internet and technological advancement have changed our lives drastically. From daily weather check, news reading and communication to education and work - there is almost no aspect of our life that …

gamifying-sustainability-turning-eco-choices-into-playful-wins
gamifying-sustainability-turning-eco-choices-into-playful-wins
blog | Digital Marketing

Gamifying Sustainability: Turning Eco-Choices into Playful Wins

The Earth, once a vibrant haven, now bears the scars of our uncontrolled consumption. As we confront significant environmental challenges, consumerism is like a dark cloud that follows us everywhere. And even though there are a variety of solutions for …

marketing-in-metaverse-blurring-the-lines-between-real-and-virtual-worlds
marketing-in-metaverse-blurring-the-lines-between-real-and-virtual-worlds
blog | Virtual Reality & Augmented Reality

Marketing in Metaverse: Blurring the Lines Between Real and Virtual Worlds

A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with …

how-gamification-transforms-business
how-gamification-transforms-business
blog | Digital Marketing

How Gamification Transforms Business

According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification …