Maria Bondarenko
AI-Powered Personalization in Marketing: The Way to Improve Customer Experiences
Personalization has steadily become a defining factor in the field of digital marketing, allowing brands to strengthen customer engagement and build long-lasting loyalty. Generic approaches are no longer accepted by consumers as marketing strategies evolve. Therefore, marketing agencies like Multiplayer …
Blockchain in Action: New Era for Digital Marketing
Although blockchain was initially developed as an enabler of digital currencies, the technology continues to expand its applicability across multiple fields that are not directly related to financial services. The major strength is that it offers a secure, decentralized, and …
User-Generated Content: A Playful Way to Turn Users’ Content into Successful Marketing Campaigns
UGC has proven to be a powerful tool for brands that seek to build a close-knit relationship with their consumers using digital marketing. With the decline in the effectiveness of conventional advertising, marketers are searching for more effective ways of …
AI-Driven Chatbots in Customer Support: Interactive Service for Business Growth
The level of modern technological progress, advanced AI capabilities, instant messaging, and the fast pace of life have had a significant effect on how consumers behave and what level of customer experience they expect. One of the aspects that were …
The Rise of Social Commerce and Gamification of Online Shopping Experience
For the past 20 years the rise of the internet and technological advancement have changed our lives drastically. From daily weather check, news reading and communication to education and work - there is almost no aspect of our life that …
Gamifying Sustainability: Turning Eco-Choices into Playful Wins
The Earth, once a vibrant haven, now bears the scars of our uncontrolled consumption. As we confront significant environmental challenges, consumerism is like a dark cloud that follows us everywhere. And even though there are a variety of solutions for …
Marketing in Metaverse: Blurring the Lines Between Real and Virtual Worlds
A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with …
How Gamification Transforms Business
According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification …
