Lesley Marchant
How to Build a Business Growth Strategy
Building a business growth strategy takes more than crafting a vision for your company and planning the execution. It actually begins with determining gaps in your current marketing efforts and establishing your own unique business goals that close those gaps. …
Top 5 Industries Most Affected by Online Reviews
Online review statistics show that online reputation management for …
How Videos Can Increase Your Conversion Rate
Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert …
How Amazon SEO Boosts Your Sales
Amazon is one of the world’s biggest and fastest online retailers. In a single day, Amazon ships up to 1.6 million packages. Many brands sell their products on the Amazon website, making it among the largest eCommerce retailers. Millions of …
Mobile-First Indexing Best Practices to Implement Before 2021
Search engine optimization (SEO) is in for a shake-up in 2021. Google’s mobile-first indexing update, scheduled for March 2021, will remove all desktop-only sites – and images or assets in a desktop-only site – from Google’s index entirely. Thanks to …
