Eugene Bloom

Eugene is a copywriter at iSpring. Eugene likes challenges, and faces many of those in the eLearning industry. He discovers the ways to win them, and shares his tips and insights in our blog.

BLOG | Digital Marketing

5 Tools You Need for Sales Training

Research on the impact of sales training conducted by Sales Readiness Group and Training Industry showed that companies whose “sales skills training programs exceeded expectations had significantly higher win rates (52.6%) than companies where training programs met expectations (48%) or needed improvement (40.5%).” [1] The obvious question is – how can a company provide employees …

BLOG | Digital Marketing

How to Create an Engaging Video Tutorial

Videos have become an essential means of communication with customers, partners, and employees. 69% of people say they prefer to watch a short video to learn about a product or service. Videos help generate leads, increase sales, reduce the number of support calls, and provide many other business benefits. This applies only to well-made videos, …

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