Beckie North

A passionate all-round marketer, Beckie has worked in marketing departments for a variety of industries, from charity organisations to leisure. However, she decided early on in her career that digital was the future of the industry and jumped on it, like a drunk lad spying a mechanical bull. Before you ask, Beckie hasn't ridden a mechanical bull... yet. At Prototype, it is Beckie’s job to make our clients, and us, look good online. With everything from copywriting to analytics, she’s your girl.

BLOG | Social Media Marketing

5 Things to Avoid Failure In Social Media Marketing

If you have ever been in a part of running a social media platform for a business and use social media for personal use, you will know that it is a completely different ball game. Especially when you are doing it for the first time, your only experience is personal use. So, how are you …

BLOG | Digital Marketing

How to Create the Perfect Landing Page for Your Business in 2021

A landing page is a commonly used marketing term for the first page that users land on when they click a link from external sources, such as an advertisement or email. They click the link, taking them to a specifically created page with the intent of getting them to take action. The goal for any …

BLOG | Social Media Marketing

How to Use Tiktok for Business in 2021: A Complete Guide

If you are looking to expand on your business reach and grow your social following, stepping into the TikTok world could be beneficial if it happens to be done right. We have created the ultimate guide in utilising the platform for your business… What Tiktok Is… TikTok is a fairly new social media app where …

BLOG | Digital Marketing

​How to Keep Your Small Business Moving in a Post-Pandemic Society

We don’t need to tell you that 2020 was not an easy year for many small and medium enterprises. The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your …

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