
Why Video is the Best Way to Engage Your Audience and Increase Conversions
In the digital world of 2022, it’s easy for brands to get lost in a sea of content. It can be incredibly difficult to keep your audience engaged. From the second they glance at their phones in the morning, people …

Bigger Isn’t Always Better When It Comes to Budgets
Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending …