Amy Renardson
Digital Marketing and Today’s B2B Buyer: New Rules of Digital Marketing
B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling …
Top 6 Tips on Facebook Ads Optimization for Success
Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business. However, Facebook ads are only effective if you …
Organic Social Media vs Paid: Key Differences
It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you …
Advertising on Facebook vs Instagram: Why Advertise on Facebook and Instagram?
Facebook and Instagram are two of the world’s biggest social media platforms, with 3.7 billion users across both platforms. Millions of marketers are now using the platforms to reach new audiences and achieve their business objectives. Both channels provide a …
What Is Content and Why Is It Important for SEO?
The short answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand. If you want your website to appear in the search results and drive traffic to your website, …
Do SEO Services Work? What Should You Consider When Choosing an SEO Agency?
Like many business owners, you have probably heard of the benefits that SEO (search engine optimization) can provide for businesses. You probably understand how important it is to grow your business presence online but you might not be sure where …
Top 9 Content Marketing Problems and How to Overcome Them
In 1996, Bill Gates, owner of Microsoft stated ‘Content is King’. Bill Gates said: Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting Content marketing allows you …
11 Benefits of Investing in PPC Advertising
Digital marketing encompasses a wide range of strategies and techniques for driving traffic and conversions for your business. From content production to paid ads, there are a number of different ways to drive traffic and conversions for your website. When …
