
The Good, the Bad and the Ugly of Selling Empowerment
Only five years have passed since that Audi advert compared finding a car to finding a perfect wife and Protein World asked women, “Are your beach body ready?”, a question that earned them serious backlash for body shaming. A steady …

Why Video is the Future of Content Marketing?
From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase …

Sonic Branding – How to Use the Power of Sound for Marketing? Sound About Right?
Building brand power, soundwave by soundwave. Sonic branding: how it all began. Sound is a force. Something that can command, inspire and elicit powerful emotional responses in people. And in today’s fast-paced era of digital transformation, leading brands and agencies …

Why Do Online Reviews Matter for Ecommerce Websites?
The good, the bad and the vital. The power of online reviews is inarguable. So how can businesses stay on top of the feedback game? The burden of choice Choice. It’s a fine thing. Yet have you ever gone online …