The Good, the Bad and the Ugly of Selling Empowerment
Only five years have passed since that Audi advert compared finding a car to finding a perfect wife and Protein World asked women, “Are your beach body ready?”, a question that earned them serious backlash for body shaming. A steady …
Why Video is the Future of Content Marketing?
From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase …