Agnieszka Sekreta

Why tone of voice matters. And how to use it. Talk to me in that tone of voice. Behind every great business there is a powerful brand language – the tone, terms and words that a company uses to describe themselves and their products. Brand language is as crucial as brand identity. Like visual signals, …

The good, the bad and the vital. The power of online reviews is inarguable. So how can businesses stay on top of the feedback game? The burden of choice Choice. It’s a fine thing. Yet have you ever gone online to find an electrician, carpet fitter or dog sitter and been overwhelmed by the number …

There are plenty of reasons to be glad to see the back of 2020, and plenty of reasons to look forward to 2021. In the world of digital marketing, too, the future looks bright. The coronavirus pandemic brought online technology to more people, as we all adjusted to working and socialising and teaching our children …

Long ago, when times were simpler and customers less …

YouTube is about clips of cats doing funny things and kids playing video games while they talk about it. At least that’s what we adults might think the Google-owned video platform is all about. But the younger generation – the Gen Zs and the Gen Alphas – think different. We interviewed a group of children …

What happens between deciding to buy something and actually buying it is much more complex than previously thought. Let’s look inside your customer’s mindset. Why do you decide that you want to buy something? What drives you to go to a particular shop, and why do you decide to choose this product over that one? …

Customer experience is everything ­­– it’s a mantra that every brand knows. In the 2020s you should be a customer centric brand. We know that the experience customers have when interacting with a brand, whether it’s online or physical, is just as important to the consumer as the products themselves. Put it all down to …

Innovations and trends in digital marketing come and go at break-neck speed. This time next year, we could all be obsessed with TikTok. We might go to Instagram to do our shopping or the world might be ruled by WeChat. It’s difficult to predict, but here are some of the trends we think will keep …